Denver, CO – Friction Labs, a leading sporting goods manufacturer, is proud to announce the launch of Athletic HandsTM, a purpose-built restorative hand cream designed specifically for athletes. Developed in partnership with dermatologists and tested by Friction Labs’ Pro Team, Athletic Hands quickly aids in the recovery of active, dry skin, keeping athletes’ hands in top condition to perform their best. When hands are pushed to the limit, dryness and irritation can harm an athlete’s performance. Athletic Hands is the solution, providing rapid recovery and restoration to keep hands in top condition. This fast- absorbing Shea Butter hand cream targets the deepest layers of skin to promote optimal recovery, which is essential for peak athletic performance. With its non-greasy, non-waxy formula, Athletic Hands is perfect for daily use, ensuring hands are always ready to go. “I’ve been using Athletic Hands after a gym session or outdoor session before bed as a quick way to heal after an intense day of climbing,” stated renowned entrepreneur, professional climber, photographer, and filmmaker Jon Glassberg. “It helps me build skin after a particularly hard session, helping me get back to climbing quicker.” Athletic Hands features a unique blend of beneficial ingredients, including Copper Tripeptide-1, Lavender Essential Oil, Shea Butter, aloe vera, and Arnica. The product is free from harsh chemicals and artificial fragrances and is cruelty-free—making it an excellent choice for athletes who care about their skin and the environment. “After years of research and development, we’re thrilled to bring Athletic Hands to the market,” said Kevin Brown, CEO of Friction Labs. “Our goal is to support athletes in achieving their goals, and we believe this product is a game-changer that will make a significant difference in their performance.” Athletic Hands is now available for purchase at frictionlabs.com, amazon.com/frictionlabs, and select gyms and sporting goods retailers. About Friction Labs Friction Labs, a leading sporting goods manufacturer, empowers athletes who require the most dependable, effective grip and hand care products—enabling them to perform at their highest level. Founded in 2013 by rock climbers who demanded better hand chalk, Friction Labs continues revolutionizing the industry with its proprietary magnesium carbonate formula, providing unrivaled moisture absorption and long-lasting performance. Preferred by top athletes across various sports, Friction Labs’ products are responsibly and eco-friendly manufactured and packaged in the USA, ensuring exceptional quality and reliability. Headquartered in Denver, Colorado, Friction Labs is deeply committed to supporting athletes of all abilities and helping them achieve their goals. Learn more at frictionlabs.com.

---

CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.