Idaho Falls, Idaho — September 22, 2026 — ROCC, a new climbing brand, is launching its first product: ROCC Balm, a hand balm created specifically for climbers. Its four simple ingredients were carefully selected for the unique demands climbing places on hands.
Made with grass-fed, grass-finished tallow, beeswax, certified organic frankincense and helichrysum essential oils, ROCC Balm pairs a simple four-ingredient formula with thoughtful, plastic-free packaging. Each 2-ounce balm comes in a fully recyclable paper push-up tube printed with soy-based inks and designed to go wherever climbers go.
ROCC Balm grew out of founder Carina Rocco’s early work developing a bouldering gym as part of the larger vision for ROCC. After getting a flapper from bouldering, Rocco applied a tallow-based face cream with essential oils she’d purchased at the farmers market to it. She was surprised by how soothing it was and how much she loved the way it felt on her hands after climbing. The experience sparked an idea: What if she created a hand balm with tallow and essential oils specifically for climbers? And what if that could become ROCC’s first product?
That idea became ROCC Balm.
But Rocco’s curiosity went beyond her own experience. “At the same time, I was noticing two things: how often newer climbers neglected their hands, and how I was unable to find a tallow-based balm made specifically for climbers,” said Rocco. “Those observations, combined with what I’d learned along the way, made me feel strongly that ROCC Balm was an idea worth pursuing and sharing with the climbing community.”
Tested by Climbers
ROCC Balm has already made its way into the hands of climbers who put their skin to the test—whether during competitive training sessions, at the gym, or climbing outdoors.
“As a professional speed climber for the U.S. Women’s National Climbing Team, my hands get wrecked. I’ve loved using ROCC Balm because my hands get the break they need between sessions. If you’re a climber, you need this balm!” — Kaitlyn Guay, USA Climbing National Team athlete and coach
“ROCC Balm is lovely. I really like the tallow base, as well as the scent. It’s very soothing, which made me think of this product’s power in the ritual… after climbing, before bed, etc.” — Brannon Frank, Routesetter, Asana Climbing Gym
“ROCC Balm is my new hand balm! I apply a medium layer before bed every night and it stays on my hands all night. My hands get really dry with minimal chalk while climbing, and ROCC Balm has helped with that as well as with fissures on my A4 pads.” — Jarrod Krebs, Climber
The balm’s identity reflects the same playful philosophy Rocco brings to climbing and the development of ROCC. Its bright, retro California-inspired packaging features custom illustrations on a plastic-free, fully recyclable paper push-up tube printed with soy-based inks and carries the brand’s tagline: “For hands that PLAY hard.”
ROCC Balm is made in Idaho and will retail for $30 per 2-ounce tube. Preorders are available at roccbalm.com, with initial orders expected to begin shipping in November.
About ROCC Balm
ROCC is a new climbing brand launching its first product, ROCC Balm. Developed while founder Carina Rocco was planning a bouldering gym as part of the larger vision for ROCC, ROCC Balm combines four thoughtfully selected ingredients with playful, plastic-free, fully recyclable paper packaging designed to go wherever climbers go.
Media Contact
Carina Rocco
Founder, ROCC Balm
hello@roccbalm.com
roccbalm.com
Instagram: @rocc_balm
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