GRANITE FALLS, NC | February 27th 2025 – Granite Insurance, a leader in driving insurance innovation in the sports and recreation industries, is proud to announce a new strategic partnership with Aerial Adventure Technologies (AAT) to support risk management initiatives in the climbing gym industry. Through this collaboration, climbing gym operators utilizing AAT’s BelaySAFETM product will gain access to exclusive insurance incentives, reinforcing the importance of proactive risk management in controlling insurance costs.
“At Granite Insurance, our purpose is to empower industries to be successful,” said Ben Todd, leader of the Climbing Gym Insurance Vertical at Granite Insurance. “By partnering with Aerial Adventure Technologies, we are taking a significant step toward incentivizing climbing gym operators who prioritize safety and invest in cutting-edge risk management strategies. The integration of Belay Safe into climbing facilities sets a new standard for operational excellence and risk mitigation. One of our goals is the long-term success of this industry, and one way that success will continue will be taking the right steps at the right time to operate at the highest level of safety without compromising the experience that the climbers in their respective communities have come to love and expect.” – Ben Todd, Business Risk Consultant and Climbing Gym Program Lead at Granite Insurance
Aerial Adventure Technologies provides curated at-height equipment for climbing gyms, aerial parks, zip lines, and challenge courses. Built for operators and trusted by professionals, AAT specializes in supplying durable, easy-to-use gear for commercial performance. The company offers a comprehensive selection of equipment and supplies for a variety of commercial and recreational at-height applications. With BelaySAFETM in its lineup, AAT delivers an innovative belay assist device optimized for commercial climbing gyms.
“At Aerial Adventure Tech, our goal is to connect our customers with common-sense solutions that make at-height recreation safer, more enjoyable, and more efficient to operate,” said Andrew Miller, President of AAT. “BelaySAFETM is a simple device that provides climbing gyms tons of value by balancing weight differences between belayers and climbers, extending rope life, and minimizing the risk of belay-related accidents. Our partnership with Granite reflects our shared commitment to practical safety solutions that benefit both operators and users.” – Andrew Miller, President of Aerial Adventure Technologies
With this partnership, Granite Insurance continues to invest in and reward operators for their commitment to risk management. This collaboration underscores the company’s ongoing efforts to drive innovation in the sports and recreation industries by forming strategic alliances that provide tangible benefits to operators.
For more information about the partnership and insurance incentives for climbing gyms, contact Ben Todd, Business Risk Consultant & Climbing Gym Program Lead at [email protected] or visit GraniteInsurance.com.
About Aerial Adventure Technologies
Aerial Adventure Technologies (AAT) is a trusted provider of at-height equipment, delivering specialized solutions for climbing gyms, aerial parks, zip lines, and challenge courses. With decades of industry experience, AAT curates a catalog of durable, purpose-built products designed for commercial performance. To learn more about BelaySAFETM and explore AAT’s full range of products, visit www.aerialadventretechnologies.com/belaysafe.
Granite Insurance is a premier provider of specialized and innovative insurance solutions, dedicated to protecting businesses and individuals across the country. With a strong focus on excellence, integrity, and innovation, we partner with operators in the sports and recreation industries to develop tailored risk management strategies that help control costs and enhance operational safety. Our commitment to empowering businesses ensures that our clients receive comprehensive coverage, personalized service, and peace of mind. By transforming challenges into opportunities, we guide our clients toward enduring success in a rapidly evolving world.
Media Contact: Chris Faber | Director of Communications | [email protected]
CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.
