BETA & Rise Above Consulting launch proprietary industry-first KPI + a data dashboard that unleashes climbing gym’s ability to maintain strategic control over their revenue
[4/11/25] — Today, BETA, the premier software platform for the climbing gym industry, proudly announces the launch of the Rise Above Dashboard (RAD) & the Conversion Velocity Efficiency Ratio, or “CoVER™” score. “CoVER™” and the associated RAD are designed to give gym owners unparalleled access to their most meaningful membership insights & a single metric to measure the success of their revenue activities. This powerful new tool was developed in collaboration with Rise Above Consulting, the industry’s most trusted consulting partner.
The RAD will help gym owners and managers gain strategic control of revenue with best in class consulting services + a modern tech solution that is tailored specifically for climbing gyms by experienced operators with more than 50 years of combined experience.
“Helping gyms thrive is our mission,” said Gavin Heverly, Founder & Principal of Rise Above Consulting. “This type of business intelligence is long overdue in our industry. We’re excited to work exclusively with BETA on this, and to see the impact of this dashboard on decision-making and member experience across the industry.”
“Rise Above Consulting has taken the versatile reporting tools in BETA to create a dashboard for climbing gyms to take strategic control of their revenue. The 10+ metrics they think gyms need in their reporting arsenal. It is great to see the BETA tools in the very capable hands of Rise Above Consulting.” said Miura Hawkins, CEO and Co-founder of BETA.
The RAD delivers real-time, visualized data on key performance metrics, including CoVER™—enabling owners and managers to make faster, smarter decisions about member engagement, retention, growth, and overall business health. From detailed retention trends to new member conversion rates and visit frequency patterns, the dashboard is built to surface what matters most. Additionally, users of the RAD will get access to the industry’s top consulting firm to analyze insights and build actionable plans.
Key features of the Rise Above Dashboard include:
- “CoVER™” Your Bases – Calculate and see your Conversion Velocity Efficiency Ratio or “CoVER™”, and learn why it is the most important metric in your business.
- Dynamic Membership Analytics – Track new sales, cancellations, freezes, and more at a glance.
- Retention & Engagement Tools – Identify high-risk members and monitor visit behavior over time.
- Revenue Intelligence – Visualize monthly recurring revenue, member lifetime value, and more.
- Benchmarking Capabilities – Compare your gym’s performance to industry standards and peer groups.
- Consulting Services – Work directly with Rise Above Consulting on analyzing and taking action on the insights to drive meaningful & sustainable growth.
Discover your CoVER™, preview the RAD at @CWA booth 302 In Salt Lake City April 17-18.
OR CLICK HERE TO SEE YOUR GYM’S DATA IN ACTION
About BETA
BETA is the all-in-one platform built specifically for climbing gyms, with data at its core. From member management and point of sale to route setting and more, BETA streamlines operations while putting powerful insights at your fingertips. Its robust reporting tools transform raw data into insights—helping you understand your gym, your members, and your business like never before. With BETA, you’re empowered to make smarter decisions and stay one move ahead.
About Rise Above Consulting
Partnering With Passionate Climbing Gym Business Owners and Entrepreneurs to Overcome Operational and Cultural Challenges: Rise Above Consulting has become the go-to strategic advisory firm in the climbing industry, offering data-driven solutions and business expertise to gyms worldwide.
MEDIA CONTACTS:
Gavin Heverly – Founder & Principal of Rise Above Consulting
[email protected]
https://www.riseaboveconsultancy.com/
Steve Montebello – Chief Product Officer & Co-Founder
[email protected]
https://www.sendmoregetbeta.com/
CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.
