Liz Pecknold Joins Walltopia as Director of Sales and Marketing

FOR IMMEDIATE RELEASE

Pittsburgh, PA — Liz Pecknold joins Walltopia as Director of Sales and Marketing, bringing a strong background in sales, business development, and storytelling from her time with Vertical Solutions, Climbing Magazine, and her own media agency, Alpine Drive Media. A climber for more than 25 years, Liz understands what makes a climbing space come alive.

The Walltopia USA sales team has spent years helping shape the climbing industry. Between Adam Koberna, Dean Privett, Liz Pecknold, and Vasil Sharlanov, the team offers more than 70 years of combined experience in gym design, operations, and construction.

Adam Koberna, President of Walltopia USA and formerly with EP, works closely with gym owners to turn their visions into inspiring spaces. Dean Privett adds the gym-owner and route-setter perspective, offering insight to ensure projects are functional and climb well. Vasil Sharlanov, a licensed architect based in Bulgaria, connects the U.S. and European teams to move each project efficiently from concept to completion.

“Between the four of us, we’ve probably had a hand in nearly every corner of the U.S. climbing scene,” said Koberna. “Liz brings a creative spark and a climber’s perspective that fits perfectly with how we like to work with authenticity, partnership, and a lot of passion for climbing.”

With this team in place, Walltopia USA is ready to keep pushing the standard for quality and design in climbing gyms.

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