Grizzly Holds

Sam Gotthelf

Business Consultant Routesetter
Available? yes
Locations served: United States
Posted: 4 months ago
Atomik Climbing Holds

I’m a competitive climber, route setter, and mechanical engineer who has spent over a decade immersed in the sport. Most recently, I took a leading role in the buildout of one of the largest modern collegiate climbing walls in the country, overseeing everything from hold selection and supplier coordination to design collaboration, routesetting, and writing standard operating procedures.

Today, I work with programs and gyms to:

  • Build routesetting frameworks that serve both new climbers and advanced athletes.

  • Develop staffing and training systems that scale as a facility grows.

  • Create operational SOPs that keep large facilities consistent, safe, and efficient.

  • Guide facility transitions so walls open strong and maintain momentum.

Every wall has its own identity, but the underlying systems that keep it thriving are surprisingly consistent. My work now is helping gyms and universities put those systems in place early so they can focus on what matters most: creating vibrant climbing communities.

If you’re working on a new build or expansion, I’d love to connect and share resources from Pitt’s project and beyond.