EDELRID and RED CHILI
SEEKING BEST-IN-CLASS AGENCY REPRESENTATION
Territories Open: US only. Priority given to Northeast and Southeast. Other territories also considered.
Help take two of climbing’s most innovative and responsible brands to the next level.
| EDELRID North America is looking for a well-established sales agency with complementary brands, a strong dealer portfolio, and the relationships and energy to help us continue our growth across the territory. |
| THE OPPORTUNITY
• Grow the EDELRID Sport business within existing accounts while opening high-value new dealers throughout the territory. • Represent the brand in-market through dealer visits, clinics, events, festivals, consumer shows and industry trade shows. • Build deeper dealer engagement through product education, merchandising, sell-through support and authentic representation of the EDELRID brand. • Develop the professional Work Safety business with access to EDELRID’s professional product line and support from EDELRID North America’s Professional Sales Division Manager. • Commit dedicated resources by assigning one or more agency employees to actively develop the safety/professional channel in the territory. WHAT WE’RE LOOKING FOR • A proven, established agency with complementary premium brands. • Strong specialty outdoor, climbing and/or professional dealer relationships. • A reputation for proactive territory management—not simply order taking. • People who genuinely connect with climbing, outdoor culture and professional work-at-height markets. |
EDELRID: INNOVATION & ENVIRONMENTAL AND SOCIAL RESPONSIBILITY
1863 → 2015 → TODAY EDELRID GmbH was founded in 1863, giving the brand more than 160 years of mountaineering and rope expertise. EDELRID North America was founded in 2015 to build the brand directly in the U.S. and Canadian markets.
RED CHILI: INNOVATION & ENVIRONMENTAL AND SOCIAL RESPONSIBILITY 1996 → 2017 → TODAY Since acquiring Red Chili in 2017, EDELRID has brought its reputation for innovation and quality to this growing climbing footwear brand, offering shoes from beginner to high-performance models.
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| WHY EDELRID and RED CHILI?
Innovation is our position in the market. EDELRID has built a reputation for solving real problems with distinctive product engineering across climbing, work-at-height and PPE categories. Red Chili is an emerging brand with a bright future. Responsibility is part of the brand—not a campaign. EDELRID and Red Chili continue to lead with responsible environmental initiatives while creating premium products designed for demanding users. |
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| INTERESTED IN REPRESENTING EDELRID AND RED CHILI?
Interested agencies should email a brief overview of their agency, territories covered, current brand portfolio, sales team, and key dealer relationships to customerservice@edelrid.com
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