Denver, CO – August 6, 2025 – Rise Above Consulting – the premier management and operations consulting firm serving the climbing gym industry – today announced that industry veteran Pete Ward will be joining the firm as Partner. Ward brings over 25 years of leadership and innovation in climbing, technology, and finance to Rise Above, preparing the firm to deliver additional cutting-edge solutions to the global climbing community.
Ward has held multiple senior leadership roles, including Board Vice President and Interim CEO of the American Alpine Club, Founder & CEO of the UBC Pro Tour and NE2C Productions, Interim CEO of Rockwerx, as well as senior leadership positions in Tech and on Wall St. His global career journey gives him a unique perspective on building and growing profitable, mission-driven businesses.
“15 years ago, Pete saw the future of this industry and changed the landscape of competition climbing, leading to a boom in bouldering, and climbing lifestyle. He’s one of the most strategic thinkers in our industry. I am thrilled to welcome Pete to the Rise Above team, enabling us to execute on our roadmap to provide strategic direction to the fast-evolving industry,” said Gavin Heverly, Founder & Principal of Rise Above Consulting.
Ward added, “Rise Above is the best of the best. It is a vehicle for real industry leadership and a center of excellence for any manager, owner or operator wishing to improve their business. I believe deeply in the potential of our industry and officially joining Rise Above is an honor and an exciting next step for me.”
Learn why the climbing gym industry needs strategic leadership now more than ever
About Rise Above Consulting
Rise Above Consulting partners with climbing gym owners, managers, and investors to provide strategic support, operational optimization, and leadership development. With a combined 50+ years of direct industry experience, the firm is recognized as the go-to advisor for climbing gym businesses worldwide. Rise Above has supported clients in Africa, Australia, Canada, USA, the UK and more. From strategic planning and sales strategy to people strategy and leadership training, Rise Above delivers practical solutions that help gyms grow stronger and more profitable.
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