Role: Marketing Coordinator
Reports To: Marketing Director & CEO
Type of Position: Full-Time, Hourly, Non-exempt
Company Mission
By serving our communities in an open and inclusive environment, providing remarkable climbing experiences, The Spot offers customers and staff experiences and opportunities that develop strong bodies, healthy minds, and friendships for life.
Job Description
The Marketing Coordinator is a hands-on role ensuring all marketing campaigns and initiatives are executed on time and aligned across teams by managing timelines, coordinating deliverables, and supporting cross-functional collaboration.
Compensation
- $24 – $29 / hr, DOE
Success in This Role Looks Like
Success in this role means the company’s marketing functions operate smoothly, predictably, and effectively – delivering campaigns and initiatives on time, with clear alignment across teams, and with measurable impact on member engagement and revenue.
This role is the operational backbone of the marketing team, ensuring that wants & ideas turn into well-executed campaigns that support member acquisition, engagement, and retention.
Qualifications
- Strong interest in climbing and/or the outdoor athletic community.
- Strong organizational and project management skills, with attention to detail
- Strong written, verbal, and visual communication skills, with the ability to coordinate across teams.
- Exceptional attention to detail and ability to manage complex moving pieces.
- Strong internal communication skills, with the ability to follow up, clarify needs, and keep stakeholders informed.
- Ability to manage and prioritize multiple projects and timelines simultaneously.
- Experience working cross-functionally with diverse stakeholders.
- Familiarity with marketing channels such as email, social media, websites, and content creation (hands-on experience a plus).
- Experience with project management tools (e.g. Asana, Monday, ClickUp, Trello, etc.) preferred.
- Strong sense of ownership around deadlines, follow-through, and accountability.
- Ability to build, improve, and follow structured processes and workflows.
- Comfort working with basic performance data (e.g. email metrics, campaign performance) to support continual reporting and improvement.
- Experience working in a fast-paced, multi-location, or service-based business is a plus
- Familiarity with tools such as Google Workspace, Rock Gym Pro, email marketing platforms, social media platforms, and CMS/CRM systems preferred.
Project Management Responsibilities
- Maintain and manage the marketing content calendar, ensuring visibility and alignment across upcoming campaigns, promotions, and events.
- Coordinate marketing projects from intake through execution, ensuring timelines, deliverables, and stakeholders are clearly aligned.
- Coordinate with other departments to strategize throughout campaigns.
- Support coordination of new product and program launches across marketing channels.
- Utilize project management tools to track tasks, manage intake requests, prioritize work, and maintain clear visibility across all marketing projects.
- Maintain organized marketing asset libraries, ensuring files are accessible, up-to-date, and easy to locate.
- Delegate tasks to team members to maximize efficiency based on team member skillsets, project needs, and timelines.
- Track campaign performance metrics and support reporting efforts to inform future improvements.
- Coordinate with the management team with regular meetings as needed, and reporting in management meetings.
Design, Content and Brand Responsibilities
- Coordinate timely creation of design collateral to support campaigns and events.
- Coordinate photographers and videographers to support campaigns and events.
- Develop and use design templates for both print and digital initiatives.
- Help ensure brand consistency and alignment across all initiatives.
- Delegate work to the in-house Marketing Representatives when possible & appropriate.
Email Marketing & Website Responsibilities
- Oversee the inbox for marketing@thespotgym.com including responding to and routing customer service inquiries and website form submissions to appropriate stakeholders.
- Coordinate customer lists and audience imports, including customer group tagging.
- Draft marketing copy, develop email templates and webpages, and proof content.
- Coordinate the delivery of:
- Weekly campaigns aimed at informing our customers and driving revenue.
- Targeted campaigns aimed at specific customer groups.
- Develop and coordinate email automations to support all departments. Support the implementation and coordination of email automations across departments.
- Coordinate website updates using template components.
- Assist in testing and iterating on content to improve engagement and performance.
- Collect, analyze, and report email and website metrics on a monthly basis.
Social Media Marketing Responsibilities
- Coordinate the creation and dissemination of content for campaigns and events to the overseers of each social media profile.
- Ensure 24-hour response time during weekdays.
- Support coordination of influence partnerships and collaborations.
- Coordinate paid advertising campaigns on Meta Ads.
- Research growth opportunities.
- Collect, analyze, and report social media metrics on a monthly basis while
Environmental and Physical Demands
- Ability to sit, stand, and move around the facility for extended periods.
- Ability to lift and carry up to 20lbs
- Manual dexterity required for operating a computer keyboard, handling documents, and using office equipment
- Ability to work in a confined area.
- Ability to hear and speak clearly.
- Ability to see details of objects at close range.
- Exposure to airborne chalk dust
A successful Marketing Coordinator will:
- Keep all marketing campaigns and initiatives organized, visible, and on schedule.
- Ensure clear communication and alignment across departments (Operations, Programs, Events, etc.).
- Reduce bottlenecks and missed deadlines by proactively managing timelines and deliverables.
- Support consistent, high-quality execution across email, web, and social channels.
- Deliver accurate and timely reporting that helps the team improve performance over time.
Environmental and Physical Demands:
- Ability to sit, stand, and move around the facility for extended periods.
- Ability to lift and carry up to 20lbs
- Manual dexterity required for operating a computer keyboard, handling documents, and using office equipment
- Ability to work in a confined area.
- Ability to hear and speak clearly.
- Ability to see details of objects at close range.
Benefits: We take care of our team with benefits that support your health, lifestyle, and future depending on position status. Enjoy comprehensive medical, dental, and vision coverage, paid sick time, and optional supplemental insurance like accident, life, and short-term disability. Plan ahead with a 401(k) retirement plan and make your commute easier with RTD transit passes. As a part of the team, you’ll receive a free membership to The Spot for you and a loved one. The Spot offers a comprehensive benefits package, including medical, dental, and vision insurance, sick time, for full time staff. Including supplemental insurance such as Accident, Life, and Short Term Disability. We also offer a 401(k), RTD passes, and company perks such as free membership are also available to regular staff.
Apply by Date: As listed in posting or until filled
Apply at: https://www.thespotgym.com/careers
