Overview:
The Assistant Director of Gyms is a people-first, execution-focused leader responsible for ensuring that Sender One’s standards, systems, and core values are consistently executed across all assigned gym locations.
This role bridges company strategy and in-gym reality—translating priorities into clear action, driving follow-through, and holding a high bar for execution across every part of the gym experience.
Through hands-on coaching, operational oversight, and consistent presence in gyms, the Assistant Director develops Gym Managers and their teams, strengthens day-to-day execution, and ensures every location delivers a high-quality, consistent Sender One experience.
This is an on-site leadership role requiring regular presence across assigned Sender One locations, as determined by the Director of Gyms.
Responsibilities:
People Leadership & Development:
- Coach and develop Gym Managers through regular 1:1s, real-time feedback, and structured development plans
- Reinforce Sender One’s Core Values by modeling expectations and holding leaders accountable in daily operations
- Support Gym Managers in building strong, values-aligned teams across all departments
- Partner with Gym Managers on performance management, including coaching through difficult conversations and ensuring timely follow-through
- Identify leadership gaps and actively develop emerging leaders within each gym
- Ensure Gym Managers are clear on expectations, priorities, and what success looks like in their role
Operational Execution & Consistency:
- Ensure consistent execution of Sender One standards across all assigned gyms, including:
- customer experience
- risk and safety
- cleanliness and facility standards
- Sender City operations
- programs and classes
- Conduct regular in-person site visits, audits, and floor presence to inspect and uphold standards
- Identify execution gaps quickly and work directly with Gym Managers to implement clear, timely action plans
- Drive adoption and consistent use of SOPs, systems, and company-wide initiatives
- Ensure that new initiatives are not just communicated, but fully implemented and sustained over time
- Act as the primary point of accountability for day-to-day operational consistency across locations
Programs & Community Experience:
- Partner with Gym Managers and Program Leads to ensure strong, consistent execution of:
- youth programs and camps
- adult instruction
- climbing teams
- yoga and fitness offerings
- Ensure programs are delivered consistently across locations in alignment with company standards
- Identify execution gaps in programming and implement improvements to increase participation, retention, and overall quality
- Support Gym Managers in staffing, scheduling, and operational delivery of programs
- Maintain a high bar for guest experience across all program offerings
Financial Performance & KPI Execution:
- Support Gym Managers in achieving financial targets across:
- membership growth
- program revenue
- payroll management
- Review KPIs regularly with Gym Managers and drive clear action plans to address performance gaps
- Identify trends in performance and ensure timely adjustments are made at the gym level
- Reinforce accountability to labor targets, revenue goals, and operational efficiency through consistent follow-up
- Ensure Gym Managers are not only aware of their numbers, but taking action on them
Accountability & Follow-Through:
- Translate company priorities into clear, actionable expectations at the gym level
- Maintain consistent communication and follow-up to ensure priorities are executed
- Track progress across locations and hold Gym Managers accountable to timelines and outcomes
- Ensure commitments made by Gym Managers and teams are completed fully and on time
- Escalate larger risks, performance concerns, or systemic issues to the Director of Gyms when needed
- Act as a key driver of execution discipline across all assigned gyms
Cross-Functional Execution:
- Partner with Marketing, Routesetting, Risk & Safety, and Facilities teams to support strong on-the-ground execution
- Ensure Gym Managers are effectively implementing cross-functional initiatives in daily operations
- Identify and remove barriers that impact execution across departments
- Provide feedback to cross-functional teams on what is and isn’t working at the gym level
Profile:
- Strong operator with multi-department or multi-location leadership experience
- Proven ability to coach and develop managers and hold a high bar for performance
- Highly organized with strong follow-through and attention to detail
- Comfortable being hands-on, present in gyms, and actively involved in operations
- Clear, direct communicator who sets expectations and follows up consistently
- High accountability mindset—does not let things slip through the cracks
- Passionate about climbing, community, and developing people
- Embodies Sender One’s Core Values in decision-making and leadership style
Salary and Commitment:
- Salary: $85,000 – $100,000 / year
- Must be able to work a minimum of 40 hours per week (Sun–Sat)
- Must be able to attend regular Manager meetings and All Staff meetings
- Expected to be physically present in gyms multiple days per week to support operations
