Eldorado Climbing: Director of Sales
Reports to: CEO
Position Overview:This is a full-time on-site role located in Louisville, CO. The Director of Sales will lead and oversee the sales team, develop and implement sales goals and strategies, manage customer relationships, and drive the company’s revenue growth initiatives. Responsibilities include coordinating sales operations, cultivating new business opportunities, guiding a high-performing team, and delivering exceptional customer service. The ideal candidate will work closely with internal teams to align sales goals with broader company objectives.
Summary of Key Responsibilities:
Administrative
- Strategic Planning: Develop and implement comprehensive sales strategies, tactics, and action plans to achieve financial targets.
- Forecasting & Budgeting: Works with CEO to establish sales objectives, forecast demand, and develop annual sales quotas and budgets.
- Team Leadership: Recruit, train, mentor, and manage Sales Team to meet or exceed targets.
- Client Management: Build and maintain strong, long-lasting relationships with key clients and partners.
- Data Analysis: Analyze sales data, market trends, and competitor activities to refine strategies. Prepares and presents sales reports for CEO and other stakeholders.
- Collaborate with Marketing to develop brand strategy and communications content and Design Director to provide recommendations on products.
- Oversees company’s Customer Service efforts.
Sales
- Identifies leads and opportunities through networking, incoming inquiries, and attending tradeshows.
- Drives company’s outbound sales efforts.
- Personally owns sales process, proposal development, and presentations for key clients and projects.
- Develops relationships with prospects, clients, distributors, architects, and general contractors.
- Uses consultative selling techniques to identify client needs and presents product options.
- Works with Marketing to identify and attend tradeshows and other event opportunities.
- Represents Eldorado Climbing in the industry.
- Perform other tasks as determined by CEO.
Performance Metrics
- Achieving/exceeding annual revenue targets.
- Customer acquisition and retention rates.
- Pipeline growth and conversion rates.
- Profitability of sales (gross-profit plans).
Skills / Requirements
- 5-7+ years sales experience with 3+ years of management and leadership role.
- Proven success in B2B and B2C environments.
- Strong work ethic and leadership skills. Must be driven, hardworking and a team player.
- Strong organizational skills and the ability to prioritize multiple projects.
- Superior verbal and written communication skills, including the ability to present to diverse audiences.
- Climbing industry knowledge and experience.
- Bachelor’s degree or greater in Business, Marketing, or related field.
- Technical Proficiency: Expertise in CRM software , Microsoft Office, and data analysis tools.
- Ability travel up to 20%.
About Eldorado Climbing:
Since 1994, Eldorado Climbing has been a trusted leader in designing, manufacturing, and building custom and modular climbing walls for climbing gyms, universities, rec centers, parks, schools, and homeowners across North America. Known for its dependable quality and innovative solutions, Eldorado has helped countless clients bring their climbing wall visions to life. With decades of experience and the widest range of climbing wall products available anywhere, the company provides top-tier products and service tailored to meet unique needs. Eldorado is committed to excellence, ensuring every climbing wall exceeds expectations in durability, functionality, and design.
www.eldowalls.com
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