Reporting to: Lewis Wu (CEO)
Location: Colorado, California, or Washington
The Role
COROS is looking for a Climbing Product Marketing Lead to help shape how our products are built, positioned, and adopted within the climbing community.
This role sits at the intersection of product, athletes, marketing, and community. You will work closely with climbers, creators, ambassadors, engineers, and marketing teams to ensure COROS products genuinely solve problems climbers care about and are communicated in a way that feels authentic to the sport.
You should deeply understand climbing culture and have strong opinions about gear, technology, training, navigation, and athlete experience. You will help translate real world climbing needs into product direction, athlete storytelling, and marketing strategy.
This is a highly hands on role for someone who understands both climbing and modern product marketing.
What you will do:
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Lead climbing focused product marketing initiatives across COROS platforms and campaigns
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Help define product positioning, messaging, and launch strategy for climbing related features and products
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Build strong feedback loops between climbers, testers, athletes, and engineering teams
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Recruit and manage climbing athletes, ambassadors, and testers
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Translate real world climbing experience into actionable product feedback and feature priorities
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Work closely with product managers and engineers on feature development and prioritization
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Help shape athlete storytelling, educational content, and campaign direction within climbing
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Build relationships with climbers, creators, photographers, filmmakers, gyms, events, and outdoor communities
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Monitor trends, competitors, and opportunities within climbing and outdoor technology
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Support field testing, launch planning, events, and climbing related marketing activations
The Candidate
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You are deeply involved in climbing, whether through trad climbing, alpine climbing, sport climbing, or related disciplines
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You understand climbing culture, gear, media, and athlete behavior authentically
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You have strong product instincts and can clearly explain what works, what does not, and what is missing
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You have strong instincts around storytelling, positioning, and athlete communication
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You communicate clearly and can work effectively across marketing, product, and engineering teams
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You are comfortable operating in an emerging category where there is no established playbook. You are excited to explore, experiment, and help define what great looks like for the future of climbing wearables and outdoor technology.
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You are naturally curious about technology, wearables, GPS devices, performance data, and outdoor tools
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Experience within the climbing or outdoor industry is strongly preferred
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Experience with product marketing, sports marketing, athlete management, content production, or wearables is a strong plus
Location
Colorado, California, or Washington preferred. This role requires coordination with our team in China, so flexibility with timezone overlap is important.
Compensation
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$80,000 – $100,000 annually
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Full-time with benefits
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Medical Insurance, Paid Time Off, 401k contributions
To Apply
Please email a cover letter and resume to careers@coros.com.Subject Format: Application for Climbing Product Marketing Lead – [Your Full Name] – [Your Location]
