Dedicated Houston Marketing Manager will run all Crux Houston marketing accounts, social media, and events. They will be the connector between our community and everything we do at Crux. We are looking for someone that has been to Crux, understands our branding and feels confident in being able to uphold it in this new market.
The Roles and Responsibilities of this role are as follows for Houston location only unless otherwise noted:
- Manage all marketing and events at Crux
- Make sure Crux’s branding guidelines are upheld throughout marketing and events
- Manage PR company – if one is on retainer
- Send latest events and deals
- Coordinate announcements
- Review press releases
- Be available for interviews with media
- Attend bi-weekly meetings with PR team to brainstorm ideas and give/receipt updates and feedback
- Manage Graphic Designer
- Request graphics with at least 2 weeks notice
- Tweak designs or give feedback
- Prioritize projects for them, as needed
- Manage Marketing and Event Coordinator – 10-20hrs monthly
- Meet bi-weekly to ensure tasks are completed
- All CBL and member appreciation events are co-covered by coordinator
- Help coordinator to attend events outside of Crux – ensure they have all the supplies and giveaways needed. Events include but are not limited – Limestoner, Granite Gripper.
- Fill in when the event coordinator cannot complete a task or assignment
- Implement social media campaigns on Instagram and Facebook – coordinating with each manager on what needs to be highlighted
- Post 1-2/day
- Maintain stories and reposts of customers
- Update Highlights weekly/monthly
- Watching trends and applying them when applicable
- Communicate event details to staff and members through Comm Log, Monthly Calendars, and Email
- Create Monthly newsletter
- Run Customer.io email campaigns when applicable
- Edit and maintain website
- Full day commitments for major events – climbing competitions
- Plan major events – announcement, advertising, day-of operations, and debriefs
- Run ad campaigns when applicable
- Run print ad campaigns as necessary – coordinating delivery of ad, ad content
- Manage relationships with photographers – booking them for the events needed or for general ad use
- Meet with COO Weekly to go over department items – and bi-weekly with Austin Marketing manager
- Attend weekly manager meetings and once a month in-person meetings
- Manage Marketing and Events budget
- Answer Houston info@cruxcc.com related emails
- Fulfill Houston donation requests
Experience:
- Strong ability to multitask
- Strong communication skills
- Knowledge of Facebook and Instagram – including stories, highlights, analytics
- Skill in Microsoft and Google Suite
- Skill in Adobe Illustrator
- Ability to match Crux’s current voice in social media
- Basic knowledge of email marketing and website wordpress editing
- Experience placing instagram ads
- An eye for photography for social media
- Access to a vehicle for errands around events and to pick up marketing materials
- 21+ (for picking up kegs when necessary)
- Bachelor’s degree or higher
- Marketing/Event background highly sought after
Benefits:
- Flexible work schedule
- Ability to work remotely upon requests – limitations do apply
- 3-5 PTO weeks annually
- 401k matching
- Health Insurance 50% coverage
- Discounts in retail, plus exclusive proDeal offers
- Crux membership for you and significant other
