USA Climbing recently inked a multi-year partnership with the outdoor brand YETI. YETI is perhaps best known as the maker of insulated coolers, tumblers, and other beverageware. As a result of the deal, YETI becomes the organization’s “Official Sustainability Partner”.
The initial large-scale integration of the YETI brand into USA Climbing will be as the first title sponsor for the upcoming Bouldering Open National Championship. The championship, which will begin on January 31, will thus be known as the 2020 YETI Bouldering Open National Championship.
In the press release carrying the announcement, “providing critical support for the US National Team” was identified as a benefit of the partnership, which comes two months before the international climbing season begins and six months before the Olympics in Tokyo.
USA Climbing’s CEO, Marc Norman, said, “We are absolutely thrilled to partner with YETI. Not only are the products and brand’s commitment to sustainability and reducing single-use plastic perfectly aligned with our community’s needs and lifestyle, but their coolers and drinkware will also play a key role in keeping our athletes hydrated as we compete in Tokyo’s hot and humid conditions.”
The Vice President of Consumer Marketing at YETI, Bill Neff, added, “We love how [climbing] continues to be introduced to more and more people and we’re excited to help support that growth while working to reduce single-use plastic.”
Other brands currently partnering with USA Climbing include The North Face, Butora, Petzl, Clif Bar & Company, Gnarly Nutrition, and many others.
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