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The New Fastest-Selling Chalk: Magdust by Magnus Midtbo

You heard that right. Magdust is the fastest-selling chalk in the gyms we’re in. We work with 175+ gyms, and we sell the fastest by volume 96% of the time. We’re so confident that this will work for your gym, that if you’re not satisfied with the sell-through, we’ll buy back the stock, no questions asked.

We know it’s a bold claim, so let me back that up. But first an intro – I’m Cam, the Head of Retail Partnerships here at Rúngne. Our team has been working tirelessly to make the best retail partnership program in climbing, with products that your climbers are asking for.

Start selling Magdust now!

Here are the facts. We surveyed our gym retailers time and time again, and they tell us that we consistently outsell the competition.

You may be asking: Why is it the fastest-selling? Here’s what makes us different:

  1. Performance: Magnus and the team tested over 100 different suppliers to find the best chalk for climbing. We chose our supplier due to their chalk’s ability to keep you on the wall.
  2. Exclusivity: No one can steal our secret sauce. You can only find us under the name: Magdust.
  3. Formula: After sending out our chalk for testing, we discovered that Magdust has incredibly low humidity levels. (But, what does that mean?) It means the ratio of magnesium carbonate to water is incredibly low, allowing the chalk to last longer on your hands and increase friction.

Rúngne, much more than chalk

Based in Oslo, Rúngne creates premium climbing gear and apparel built to last. Climbers know us from YouTube, Instagram, and our roster of elite athletes—and 97% of surveyed climbers say our quality is as good or better than other top brands.

We get millions of views across YouTube and Instagram each and every week. We also have a roster of a dozen athletes who support us in the mission of delivering made-to-last climbing gear and apparel to climbers across the globe.

Tried and tested by the world’s best climbers:

A few more details, so you get the full story. Yes, we have free shipping across the globe. No, we do not charge duties, and our prices are unaffected by the tariffs. Yes, you can reach us quickly. Yes, we have dedicated account managers who are experts in climbing and retail. And yes, shipping is fast, as quick as 48 hours to your gym.

You don’t know me and this may sound too good to be true, but I’m able to speak with conviction because our partners agree with me. Click the button below to check out how to stock Magdust and read some of the killer testimonials from gyms that have already taken the first step.

Start selling Magdust now!

Not sold on the hype? No worries, we just met. But rest assured, 175+ gyms have already taken the step to join our partner program, and they are psyched they did!

Partner Program? What’s that?

Glad you asked! Any gym can sign up to become an official partner, with perks such as:

  1. Get the best discounts on Rúngne products
  2. Take advantage of staff pro deals
  3. Get your events sponsored by us
  4. Collab with us on social media to get your gym in front of more climbers!

A few reasons gyms love working with us:

  1. Climbers look for our products. They outsell the competition time and time again, giving climbers what they want and generating more revenue for gyms.
  2. Our communication is top-notch. We constantly get commended for our ease of access and quick problem-solving.
  3. We have competitive pricing, free shipping, simple ordering, and no hidden fees. Great margins, fast shipping, and no duties after checkout. We keep the process simple.

If you’ve made it this far, click the button below to check out the program and to sit down with me and my team. We’d love to learn more about your gym and how we could collaborate!

Cam Cavossa
Head of Retail Partnerships

Sign up for the partner program here!

CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.

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