Summary
The Marketing Coordinator is responsible for a wide range of tasks that support the marketing department and overall business. This multi-faceted role is responsible for managing trade shows, advertising, social media, email marketing, collateral development and more for three rock climbing brands ( Essential Climbing , Aragon and Everlast Climbing,). Overnight travel to attend trade shows is part of this position. This is a hybrid position (part work in Crystal, MN and part work from home office). The ideal candidate is a self-starter and task master who enjoys being empowered to affect positive company outcomes.
Essential Duties and Responsibilities
- Manage full lifecycle of trade show events including
- Planning and coordination (registering, scheduling staff and all logistics)
- Booth display and management (design booth, create displays, gather furnishing, prepare promotional materials for attendees and develop promotions)
- Prepare, ship, and track all materials/displays and provide trouble-shooting assistance
- Onsite management – Point person, whether part of staff on site or remotely, to oversee booth set up and troubleshoot
- Lead management (collect, record and distribute leads)
- Track expenses and ROI and report on outcomes
- Manage PPC/Google AdWords campaigns. Provide regular reports on metrics.
- Develop and manage social media calendar and content posting. Provide regular reports on metrics.
- Design and manage email marketing programs, including drafting content, building campaigns and updating mailing lists.
- Help maintain and update website content. Make SEO improvements as needed.
- Coordinate, manage and implement photo and video shoots.
- Participate in photo and video shoots, including setup, coordination, and on-site support.
- Edit photos and videos as needed.
- Create, design and/or update product literature, collateral, catalogs, price lists, flyers, guides, etc.
- Identify ways to increase effectiveness of marketing initiatives.
- Collaborate with other staff on sales and marketing projects as may arise.
- Other duties may be assigned by Manager or Supervisor.
Education and/or Experience
- BS/BA in marketing, communications or equivalent
- Proven experience as marketing specialist or similar role
Travel
This position requires some travel, up to 25%.
Computer Skills
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, HubSpot & CRM) and applications (Web analytics, Google Ads etc.)
Other Requirements/Skills
- Thorough understanding of marketing elements (including traditional and digital marketing)
- Demonstrable experience in marketing data analytics and tools
- Experience managing multiple social media accounts simultaneously
- Experience with HubSpot (or similar marketing automation software)
- Knowledge of HTML, CSS and web development tools (e.g. Shopify or similar) desired
- Intermediate-level graphic design skills using the Adobe Suite (Illustrator, InDesign or Photoshop)
- Well-organized and detail oriented
- Exceptional communication and writing skills
- Excellent coordination and multi-tasking skills
- Ability to work autonomously
- Commercial awareness partnered with a creative mind
- Experience rock climbing and knowledge of the climbing industry is preferred
Salary
$60-$68k, commensurate with experience
Benefits
- Health, Dental & Vision Insurance (on first day of employment)
- 401(k) retirement savings plan, with 4% match (after 60 days of employment)
- Health Savings Account
- Pet Insurance
- Short-term disability & life insurance
- 10 days PTO (accrued) and 11 paid company holidays
PlayCore is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
