Squamish, Canada — Grizzly Holds, the Canadian-born climbing hold brand known for nature-inspired shapes and ergonomic design, has announced the launch of its official Grizzly Holds Ambassador Program alongside the release of its new lifestyle product, the SDS Chair. Together, these initiatives expand the company’s community focus while introducing a new off-the-wall product for climbers’ everyday environments.
Ambassador Program Strengthens Community Connection
The newly launched Ambassador Program invites passionate climbers and routesetters to join a growing network of Grizzly advocates. The program is designed for individuals who regularly climb or set with Grizzly Holds and enjoy sharing their experiences within their gyms, local communities, and on social platforms.
Selected ambassadors receive a range of benefits, including:
A personalized promo code offering their audience exclusive discounts
A standing ambassador discount on Grizzly Holds purchases
A complimentary Grizzly swag pack upon joining
Featured recognition on Grizzly’s social media channels
The program reflects Grizzly Holds’ commitment to supporting the people who actively shape climbing culture from setters building movement on the wall to climbers creating and sharing the stoke beyond it.
SDS Chair Brings Climbing Culture Off the Wall
Also new to the lineup is the SDS Chair, a lifestyle piece designed with climbers in mind. Built as a durable, go-anywhere seat, the chair fits naturally into gym sessions, competitions, outdoor days, and events where climbers gather between attempts.
With the SDS Chair, Grizzly Holds expands its brand presence beyond performance holds into functional gear that supports the broader climbing experience reinforcing its identity as a company rooted in the culture surrounding the sport, not just the movement on the wall.
About Grizzly Holds
Founded by climbers and routesetters from Ontario, Canada, Grizzly Holds creates polyurethane climbing holds inspired by outdoor rock textures and modern indoor setting needs. The company focuses on feel, movement variety, and distinctive aesthetics, supplying gyms and climbers with shapes designed to be both functional and expressive.
For more information about the Ambassador Program or the SDS Chair, visit grizzlyholds.com.
CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.
