Dark Horse Signs Broadcast Deal

0
2195

MetroRock Climbing Centers announced last week that it has signed a long-term contract with FloSports allowing the company’s FloClimbing network to publicize the Dark Horse Bouldering Series events before, during, and after each event. FloClimbing coverage will begin with Dark Horse Season 8 Round 3, taking place on December 17, 2016 in Everett, MA.

Dark Horse Season 8 Round 1 Highlights from Dark Horse Bouldering Series on Vimeo.

FloSports is a direct-to-consumer, subscription-based sports media company based in Austin, Texas. The company recently launched FloClimbing, its rock climbing focused network, and has already begun to build a following within the climbing community with coverage of prominent climbing athletes and events.

“We’re excited to partner with FloSports to get the excitement of Dark Horse events out into the climbing community, right as the action is happening,” said Pat Enright, owner of the MetroRock Climbing Centers, which hosts the Dark Horse Series. “Some of the world’s greatest climbers compete for the title of the Dark Horse. Combining this with the expert route setting that goes into preparing for each competition, we know that the FloClimbing live broadcasts will be exciting to climbers of all abilities and climbing fans.”

The Dark Horse Season 8 Round 3 event will be the first climbing competition to be live streamed by FloClimbing, though the network website already features extensive coverage of recent climbing competitions, other events, and prominent athletes.

“The Dark Horse Series is ideal for FloClimbing to bring to our viewers live because they are truly elite events. In streaming this series, we know that we’ll be offering the kind of coverage that climbing fans have craved, but have not had access to in the past,” said Bryan Raffterty, senior editor at FloClimbing.

“I’ve always had the vision to create competitive climbing’s very own dedicated channel—24/7 extensive coverage 365 days per year,” says Jordan Shipman, senior rights acquisitions and subscription manager of FloClimbing. “Dark Horse Series is one of the most energetic, high-octane competitive events in the country. I can’t think of a better partnership to kick this off.”

Approach