Today, Adaptive Climbing Group officially launched Climb for Access.
We’re already celebrating alongside our first pilot partners, and throughout July, climbers will begin seeing Climb for Access in participating gyms and through participating organizations.
It all started with one simple question:
How can we make it easier for the climbing industry to expand access to climbing without asking organizations to build an entirely new campaign?
That’s how Climb for Access was born.
Instead of creating something from scratch, participating organizations choose an activation that fits naturally into the ways they’re already engaging their communities—whether through retail, ecommerce, wholesale, social media, email, or another creative approach. Adaptive Climbing Group provides the framework, resources, and support to make participation simple.
I’ve linked our Climb for Access Brand Prospectus below, which gives a quick look at the initiative and how organizations are participating. I hope you’ll take a few minutes to look it over:
https://canva.link/
If it sparks an idea, I’d love to schedule a 20-minute Partnership Walkthrough to hear your thoughts and explore what Climb for Access could look like within your organization.
Thanks for taking a look. I hope you’ll consider joining us as we continue expanding access to climbing throughout Disability Pride Month.
Warmly,
Kareemah Batts
CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.
