Ascent Studio Community Marketing Manager

Ascent Studio is seeking a creative and strategic marketing professional to intentionally develop and execute marketing strategies to grow the business, and encourage increased member engagement and event participation. The ideal candidate has a passion for climbing and understanding our local climbing culture.

This role is central to how our community sees, hears, and connects with Ascent Studio. It has space for creativity and humor and is ideal for someone who loves visual design, storytelling, outdoor culture, and bringing fresh ideas to life.

Key Responsibilities

DIGITAL GRAPHIC DESIGN & ILLUSTRATION

• Design promotional graphics for email campaigns, social media, events, programs, and in-facility signage.
• Photography and videography, as well as collaborating with other photographers and videographers for major events.
• Maintain engaging internal signage and digital displays
• The ideal candidate is also excited to occasionally create illustrations for retail apparel, leagues, and competitions. May also work with other creative staff members to produce these pieces.

EMAIL & DIGITAL MARKETING

• Create and distribute monthly email newsletter
• Build targeted and segmented email campaigns to promote youth programs, adult programs, events, camps, youth teams, and membership sales
• Maintain email list segmentation, scheduling, and performance tracking.
• Oversee and grow Ascent’s social media channels (Instagram, Facebook, YouTube) by creating content that builds community engagement.
• Maintain a regular pace of social media activity
• Use tools like Google Analytics and Meta Business Suite to track performance and optimize marketing efforts.
• Establish a review and approval process for marketing communications, ensuring alignment with Ascent’s brand standards.
• Use tools like Google Analytics and Meta Business Suite to track performance and optimize marketing efforts.

WEBSITE SUPPORT

• Update website (WordPress) content – ensuring it is fresh, relevant, and aligned with business goals.
• Coordinate with other managers for website updates.

COMMUNITY ENGAGEMENT

• Support external partnerships and community promotions
• Ensure that Ascent Studio is participating in local community events to broaden our brand awareness (e.g. Bike to Work Day, Open Streets, Food Truck Rally, etc)
• Respond to community requests (from schools, non-profits, etc) for fund-raising donations and consider ways to make those donations effective marketing tools.

EVENT PLANNING

• Plan and oversee multiple events throughout the year, including leagues, competitions, member appreciation nights, and other community engagement events.
• Manage part-time event staff and volunteers for the smooth running of our events.

REPORTING & ORGANIZATION

• Report to the leadership team about marketing engagement metrics.
• Actively participate in management meetings to ensure marketing efforts align with the broader goals of the organization.

Qualifications

• Strong graphic design and digital content skills, with proficiency in Adobe Creative Suite.
• Excellent writing and communication skills.
• Strong organization, time management, and independence.
• Creative mindset with attention to detail.

Ideal Candidates Include

• 3 years of experience in marketing, focusing on digital marketing, content strategy, or brand management.
• An avid rock climber that currently and actively climbs, with at least two years of climbing experience, deeply connected to the climbing community and culture.
• Experienced in managing paid ads (Meta Ads, Google Ads) and analyzing performance data.
• Knowledgeable in SEO, web analytics, and optimizing content for engagement and conversion.
• Comfortable managing websites via WordPress or similar CMS platforms.
• Proficient with social media management tools and email marketing platforms.
• A skilled writer who can create compelling social media posts, email campaigns, and website copy.
• Proven success in driving growth through strategic marketing campaigns.

Projected Salary Range: $58,000–$63,000 (DOE)

Benefits:

Full-time employees receive:

• Participation in the company health care benefits (medical, dental, and vision)
• Accrued Paid Time Off up to 120hrs
• Accrued paid sick leave (1 hour per 30 worked)
• Free membership and membership for significant other
• Industry pro deals
• Discounts in pro shop
• Industry discounts at other climbing gyms
• Participation in retirement savings program (CO SecureSavings Roth IRA)

Equal Opportunity Employer (EOE) Statement 

Ascent Studio is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. We are pleased to be an inclusive and welcoming community.

We strongly encourage people from underrepresented groups to apply.

Please send a cover letter and resume to: hiring@AscentStudio.com