PRESS RELEASE
DENVER, Colorado (July 12, 2016) Today, FrictionLabs announced the launch of seven websites that allow European climbers to purchase its products online with fulfillment directly from Europe. For the first time, climbers the U.K. and Europe will be able to purchase FrictionLabs chalk online with drastically reduced shipping and import costs and enhanced delivery reliability.
“Our mission is peak performance for every athlete who benefits from better grip, and climbers in Europe are a huge part of that constituency,” said Keah Kalantari, cofounder of FrictionLabs.
“After months of effort and coordination with our European partners, we finally have a way to get our chalk on the hands of U.K. and EU climbers affordably and reliably.”
FrictionLabs will launch ecommerce websites in seven countries:
Austria: www.frictionlabs.at
France: www.frictionlabs.fr
Germany: www.frictionlabs.de
Italy: www.frictionlabs.it
Sweden: www.frictionlabs.se
Spain: www.frictionlabs.es
United Kingdom: www.frictionlabs.co.uk
Climbers who live outside of these countries can also place orders on any of these websites.
“Our chalk allows climbers to use less and do more,” said Kevin Brown, cofounder of FrictionLabs. “European climbers are among the most dedicated and discerning in the world and we’re thrilled to make the highest quality chalk available to them.”
FrictionLabs was founded in 2014 by Kalantari and Brown, both rock climbers themselves. They worked with teams of scientists to research chalk and found that most chalk products come from Asian factories with no verification of the purity. Kalantari and Brown decided to form the first company to purify chalk in Denver, Colorado. Their clean chalk quickly won over professional climbers including Dave Graham, Daniel Woods, Rustam Gelmanov, Arnaud Petit, Magnus Midtbo, Paul Robinson, Megan Mascarenas, Joe Kinder, Rannveig Aamodt, Alex Puccio, and others.
About FrictionLabs:We make clean, efficient chalk for athletes who demand better grip. Chalk up less, perform at your best, and keep your hands healthy and strong. Use Less. Do More. To learn more about us, visit www.frictionlabs.com and follow us on Facebook(facebook.com/frictionlabs), Instagram (instagram.com/frictionlabs), and Twitter (twitter.com/frictionlabs).
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