Vision – Showing up fully for ourselves, so we may better show up for others.”
Mission – A place where community grows through connection and joyful effort.”
Statement (North Star) – To create a space of refuge through climbing
Values
Growth
We cultivate an investigative mind, curious, open, and willing to explore new possibilities. Just because something has been done one way before doesn’t mean we can’t ask, What else can we learn here? We move forward confidently, knowing exploration is how we grow stronger.
Community
We believe that it’s not our job to decide who’s part of our community, but it is our job to make them feel a part of it. If they climb, they are a climber in this community. We cultivate a space where everyone belongs.
Connection
On and off the wall, we practice being present, connecting deeply with ourselves and others. When our attention falters, as in climbing, we fall.
Joyful Effort
The problem is the path. Through mindful effort, we approach challenge as an opportunity to grow, staying aware of where our energy goes and how we show up. Our attitude shapes the joy we find in the process.
About Us
Terra Firma Bouldering Co. is more than a gym—it’s a community built on joyful effort, meaningful connection, and shared growth. We create a space where climbers of all levels feel welcome, supported, and inspired. Together, we cultivate an experience rooted in care, fueled by joy, and grounded in community.
Position Summary
The Gym Manager plans, directs, and oversees all aspects of daily operations at Terra Firma. You’ll ensure that our gym runs smoothly, efficiently, and in alignment with our mission and values. This role balances leadership, staff development, safety, financial oversight, sales growth, marketing collaboration, event coordination, and customer engagement to deliver a welcoming, safe, and inspiring experience for every climber.
You will manage staff, oversee facilities, uphold safety standards, support member relations, monitor financial health, lead community programming, track key performance indicators, manage vendor relationships, and continuously improve systems and processes.
This is a hands-on leadership role requiring strong communication, adaptability, and problem-solving skills, alongside a genuine commitment to community and hospitality.
Key Responsibilities
Staff Leadership & Development
- Oversee hiring, onboarding, training, and performance management.
- Schedule and assign staff to meet operational needs and maintain service excellence.
- Establish clear, measurable daily tasks for each role.
- Conduct regular check-ins and ensure completion of reviews for staff and management.
- Lead team meetings and monthly staff training on products, customer service, and brand alignment.
- Set team goals to drive engagement, accountability, and growth.
- Collaborate with the department leads to identify strengths, challenges, and opportunities.
Facility & Safety Oversight
- Oversee the maintenance and inspection of climbing walls, holds, flooring, and all gym equipment.
- Ensure compliance with all safety protocols and industry standards.
- Lead staff training on emergency procedures and risk management.
- Maintain a clean, functional, and welcoming environment.
Routesetting Oversight
- Collaborate with the Head Routesetter to ensure route rotation schedules align with member engagement goals, events, and training programs.
- Support routesetting team logistics including scheduling, safety protocols, inventory management, and payroll coordination.
- Ensure that setting quality reflects the gym’s brand values—creativity, inclusivity, challenge, and fun.
- Collect and respond to climber feedback regarding setting, using insights to inform setting strategy and setter development.
Member, Community, & Event Engagement
- Foster a positive, inclusive atmosphere for members and guests.
- Address member concerns promptly and thoughtfully.
Sales, Marketing & Outreach
- Collaborate with marketing teams to develop local marketing strategies.
- Oversee membership sales, day pass promotions, and customer retention initiatives.
- Track lead generation, conversion rates, and outreach campaigns.
- Build partnerships with local businesses, schools, and community organizations to increase gym visibility.
Financial & Operational Oversight
- Monitor budgets, revenue, and expenses; adjust operations to meet financial goals.
- Track and report on key performance indicators such as membership growth, churn, retail sales, and usage metrics.
- Oversee inventory management for retail, rental gear, and supplies.
- Manage vendor relationships and negotiate contracts for services, maintenance, and products.
- Track and analyze sales data to inform product and promotional strategies.
- Streamline operational systems to increase efficiency and reduce waste.
- Participate in leadership meetings and strategic planning.
Internal oversight
- Employee record and document keeping
- Ensuring forms and tools are provided for success and consistency
- Upholding new policies and regulations
- Communication with authoritative bodies (ie: Fire Marshal, OSHA, City, ect..)
- Solving internal conflict and issues with staff and management
Qualifications
Required:
- 2+ years of operations management experience (preferably in fitness, recreation, or hospitality).
- Knowledge of the bouldering/climbing industry and gym operations.
- Proven leadership skills with the ability to motivate and develop teams.
- Proficiency with the Entrepreneurial Operating System (EOS), including tools like Level 10 Meetings, scorecards, and accountability charts.
- Budgeting, financial analysis, and reporting experience.
- Strong problem-solving, organizational, and decision-making abilities.
- Excellent verbal and written communication.
- Proficiency with POS, membership management, scheduling, and basic office software.
- Customer service mindset and passion for fostering community.
- Ability to work flexible hours, including evenings and weekends.
Preferred:
- Bachelor’s degree in business, operations, or related field.
- Experience with facility management software (e.g., Rock Gym Pro, Mindbody).
- CPR/First Aid certification.
Compensation & Benefits
- Salary: $40,000-45,000 annually [DOE], 40 hours per week
- Benefits:
- Free Couples membership at Terra Firma
- Annual bonus tied to individual and company performance
- Industry pro deals and in-gym retail discounts
- Mileage Reimbursement, Travel Allowance M&IE, & Lodging [$0.70 per mile reimbursement] [$50 per day travel allowance M&IE] [Lodging up to $110 per night]
- 2 Weeks Paid Time Off
- 5 Paid Sick Days
