USA Climbing Announces New Recreational Series!

USA Climbing Announces 2023-2024 Pilot Recreational Series

usa climbing header image We are excited to announce the new USA Climbing Recreational Series. In this first year, the series will be piloted in a number of regions utilizing varying approaches. This pilot Recreational Series is being established to support athletes interested in a less competitive experience and will run in parallel to the existing Youth Series. This is intended to be a developmental platform for athletes new to the sport of climbing to learn the basic aspects of the sport without the pressure of rankings. Click the link below for more information and to see if a recreational event has been scheduled near you. Click Here To Learn More For additional questions, please reach out to Recreational@usaclimbing.org.
CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.

New Climbing Holds and Volumes of November 2023

We feature grips of every shape, size and material, from wood, fiberglass, polyurethane and polyester to a new recyclable hold line! November’s grip roundup features the latest designs from 18 companies. Enjoy! BRANDS INCLUDED BELOW: ArtLineAtomik – Bat HoldsElevationEP ClimbingKilterPolytalonSup’rUrban PlastixCornerstone Climbing CommunityCrux AgarrasFU MacrosInfinityLama HoldsMagalaNeo HoldsTNUT ClimbingWide Boyz
OnSite

ARTLINE

New from ArtLine: Pack Little Mercy (NOW RECYCLABLE!)


ATOMIK

New from Atomik Climbing Holds: Double Slider Bolt-On Campus Jug


BAT

New from Bat Holds: Grip Tag 10Grip Tag 5


ELEVATION

New from Elevation Climbing: Geishas Distributed by: The Hold Room


EP CLIMBING

New from EP Climbing: Bio Range: Bone StandardBio Range: Bone MirroredBio Range: Pulse StandardBio Range: Pulse Mirrored


FU

New from Fu Macros: Sharks Subset-Teeth

KILTER

New from Kilter Grips: Granite XL 6 Dual-Tex Pinches


POLYTALON

New from Polytalon: MACRO + FATBAT Combo Standard


SUP’R

New from Sup’r: Ice plates


URBAN PLASTIX

New from Urban Plastix: Stealth Medium 10 Pockets Pinches


 

CORNERSTONE

New from Cornerstone Climbing Community: Fontainebean XL


CRUX AGARRAS

New from Crux Agarras: Bullet


INFINITY

New from Infinity: Running Oysters


LAMA

New from Lama Holds: Wooden 2-finger Pockets


MAGALA

New from MAGALA: Loars


NEO

New from NEO Holds: Neo Low absolutes fiberglass macros


TNUT

New from Tnut Climbing: The Shark Family


WIDE BOYZ

New from Wide Boyz: Full Crack Set Up


Submit your latest shapes and products

Each month we publish a list of recent hold, volume, and training gear releases. Brands that self-report using this form will be included for free.

Ready to Scale Your Climbing Gym Business?

Prepare to Scale Your Climbing Gym Business

Prepare to scale your climbing gym business.

Many of us have ambitions to scale our climbing gym business footprint. Opening number 2 (or 3, or 4) is very different from opening your first gym. In this seminar we will talk about general considerations for scaling your business, what you should make sure you are doing really well before you scale, and the major hurdles to scaling. As always, attendees will walk away with actionable frameworks and methodologies for thinking through scaling. Ready to learn more? Join us Wednesday, November 15th at 11:00am MDT for “Prepare to Scale Your Climbing Gym Business”. This is the latest webinar in our Climbing Gym Management Series with host Gavin Heverly of Rise Above Consulting. CBJ Members: RSVP Here For Free Access** Not a Member? Purchase Access Here for $59
Elevate Climbing Walls

Miss our previous webinars?

No, you didn’t! Recordings of our earlier sessions are accessible 24/7 with a Plus or Premium membership or individual purchases of $59. Here’s what some attendees said: “There were definitely a lot of takeaways, which we are already implementing into our processes.” Andrew Kozak, Vice President, Sportrock “Fantastic webinar! We’re going to share with other staff who couldn’t attend.” Patrick Bodnar, Marketing Manager, The Spot “Really well done and put together nicely!” More webinar excerpts here **Live webinars are offered as a FREE member benefit to staff of CBJ member businesses at the Biz level and above. Each staff member must RSVP, although managers can RSVP for multiple staff. The on-demand video recordings are available to staff at Plus or Premium member businesses and individual purchasers. Questions about accessing these recordings? Email us at info@climbingbusinessjournal.com. Not a member yet? No problem, RSVP and be sure to enroll 48hrs before each webinar:

Previous webinars

Mastering Business Risk, Safety, & Crisis Make Next Year Your Best Ever Build Programs Your Customers Will Love Sales Strategies To Launch Strong And Keep Growing Building Loyalty Through Customer Service Design Hiring and Retaining Your All-Star Team Setting Your Culture Up For Success Launching Your First Climbing Gym

Climb Insider: Grip List Awards plus goodies for setters and managers

image of climber in comp

Just a few thoughts

More tickets to Paris – congrats Oriane Bertone and Toby Roberts! Buncha stuff for routesetters and gym managers. A fun convo with two industry veterans chewing on walls, comps, and setting. A new online routesetting course. The dam wall climb is underway. And… Grip List Awards!! See The Freshest Job Posts Here

Community & Culture

Eldorado Climbing

Headed to Paris

Comp Scene

For Gym Managers

Elevate Climbing Walls

For Routesetters

Training Tips

Facilitate Youth Programs at Bouldering Project – Climbing Jobs Weekly 2023 November 2

dc bouldering project header image CBJ hosts the most active job board for climbing businesses and organizations. Below are the latest posts from this past week…
Youth Programs Facilitator Bouldering Project Washington, DC “Bouldering Project’s mission is to foster meaningful human connection with the most inspiring and inclusive climbing, movement, and community spaces. We care deeply about humans. We’re driven by the pursuit of better. We create joyful places and pathways for climbing, fitness, yoga, and social experiences that inspire people to challenge themselves and engage in a lifestyle centered around health, friendship, and purpose.”
Elevate Climbing Walls

JOB SEEKER TIPS:

​How To Write a Cover Letter (With Examples and Tips) By Jennifer Herrity “A well-written cover letter has the potential to impress employers and set you apart from other applicants. To avoid a generic cover letter, you should conduct in-depth research on the company and role for which you’re applying to in-depth before writing your cover letter.” Read the full article here

LATEST JOB OPENINGS

See all current jobs // Post your job FT = full time PT = part time
RECENT/TOP JOB POSTS AT CBJ LOCATION TYPE
General Manager at High Point Birmingham, AL FT – manager
Manager at Pacific Edge Santa Cruz, CA FT – manager
Routesetter at Ubergrippen Denver/Castle Rock, CO PT – routesetter
Front Desk Staff at Ascent Studio Fort Collins, CO PT – front desk
Executive Director at Access Fund Louisville, CO FT – manager
Youth Programs Facilitator at Bouldering Project Washington, DC PT – instructor
Head Routesetter at Hoosier Heights Bloomington, IN FT – routesetter
Head Routesetter/Assistant Coach at Gravity Vault Chatham, NJ FT – coach
Instructor at Gravity Vault Chatham, NJ PT – instructor
Yoga Instructor at Gravity Vault Chatham, NJ PT – other
Instructor at Gravity Vault Hoboken, NJ PT – instructor
Shift Leader at Gravity Vault Hoboken, NJ PT – front desk
Team Coach at Gravity Vault Upper Saddle River, NJ PT – coach
Operations Manager at High Altitude Incline Village, NV FT – manager
Assistant Manager at Doylestown Rock Gym Doylestown, PA FT – manager
Routesetter at Sportrock Alexandria, Sterling, Gaithersburg, VA/MD FT – routesetter
Wall Installer – Level 1 at EP USA FT – manufacturing

Career Centers of Climbing Industry

NAMETYPELOCATION
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/access-fund.pngAccess Fundhttps://www.accessfund.org/about/careersorganizationUSA - CO
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http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/co-ascent-studio.pngAscent Studiohttps://ascentstudio.com/employment/facilityUSA - CO
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/bouldering-project-1.pngBouldering Project (pick location)https://boulderingproject.com/facilityUSA - MN, TX, UT, WA
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/ab-calgary-climbing-centre.jpgCalgary Climbing Centrehttps://calgaryclimbing.com/employment/facilityCanada - AB
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/central-rock-gym-1.pngCentral Rock Gymhttps://centralrockgym.com/careers/facilityUSA - CT, FL, MA, NY, RI
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/eldorado-wall-company.pngEldorado Climbinghttps://eldowalls.com/pages/careersproductUSA - CO - Louisville
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/entre-prises.pngEP Climbinghttps://epclimbing.com/na/en/ep-usa-careersproductUSA - OR - Bend
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/everlast.pngEverlast / Kumiki / Groperz / eXpressionhttps://everlastclimbing.com/pages/careersproductUSA - MN
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/il-first-ascent.pngFA Climbinghttps://faclimbing.com/careers/facilityUSA - IL, PA
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/on-guelph-grotto.pngGuelph Grottohttps://www.guelphgrotto.com/careersfacilityCanada - ON - Guelph
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/head-rush.pngHead Rush Technologies // TRUBLUEhttps://trublueclimbing.com/about/careersproductUSA - CO
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/tn-high-point.pngHigh Point Climbing & Fitnesshttps://www.highpointclimbing.com/employmentfacilityUSA - AL, TN
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/impact.pngIMPACThttps://impactclimbing.com/careers/productCanada - ON - Milton
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/on-junction.pngJunction Climbing Centrehttps://www.junctionclimbing.com/employment-opportunitiesfacilityCanada - ON - London
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/ma-metrorock.pngMetroRockhttps://metrorock.com/facilityUSA - MA, NY, VT
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/momentum-1.pngMomentumhttps://recruiting.paylocity.com/recruiting/jobs/All/df699b76-9e67-4daa-9236-27d597e75dbf/Momentum-LLCfacilityUSA - TX, UT, WA
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/movement-1.pngMovement Gymshttps://movementgyms.com/careers/facilityUSA - CA, CO, IL, MD, OR, TX, VA
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/olc-architecture.pngOLC Architecturehttps://www.olcdesigns.com/about-us/#teammemberserviceUSA - CO
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/onsite.pngOnSitehttps://www.theonsite.com/careersproductCanada - QC
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/organic.pngOrganic Climbinghttps://organicclimbing.com/pages/employment-opportunitiesproductUSA - PA - Philipsburg
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/va-peak-experiences.pngPeak Experienceshttps://www.peakexperiences.com/employmentfacilityUSA - VA
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/salon-de-lescalade.pngSalon de l'Escaladehttps://www.salon-escalade.com/vertical-jobs/recruteurs/organizationFrance
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/nm-stone-age.pngStone Agehttps://climbstoneage.com/employment-staff/facilityUSA - NM - Albuquerque
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/ut-the-front.pngThe Fronthttps://thefrontclimbingclub.com/careers/facilityUSA - UT
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/the-gravity-vault.pngThe Gravity Vaulthttps://gravityvault.com/careersfacilityUSA - CA, NJ, NY, PA
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/ca-the-pad.pngThe Padhttps://www.thepadclimbing.org/employment/facilityUSA - CA, NV
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/co-the-spot.pngThe Spothttps://www.thespotgym.com/careersfacilitiesUSA - CO
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/trango.pngTrango // Tenayahttps://trango.com/pages/careersproductUSA - CO
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/treadwall-fitness.pngTreadwallhttps://treadwallfitness.com/careers/productUSA - MA
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/nc-triangle-rock-club.pngTriangle Rock Club (choose location)https://www.trianglerockclub.com/morrisville/about/employment/facilityUSA - NC, VA
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/co-ubergrippen.pngUbergrippenhttps://ugclimbing.com/jobs/facilityUSA - CO
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/UK-Climbing.pngUKC (jobs in UK)https://www.ukclimbing.com/news/job_finder/organizationUnited Kingdom
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/vertical-solutions.jpgVertical Solutions // Habit // Proxy // Pebblehttps://vsclimbinggyms.com/company/careersproductUSA - UT
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/wa-vertical-world.pngVertical Worldhttps://verticalworld.com/facilityUSA - WA
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/ca-vital.pngVitalhttps://www.vitalclimbinggym.com/careersfacilityUSA - CA, NY, WA
http://climbsesh2024.flywheelsites.com/wp-content/uploads/2024/10/walltopia.pngWalltopiahttps://careers.walltopia.com/productsBulgaria

Longtime Friends Team Up to Open New Bouldering, Café Hub in Newfoundland

The Cove founders at the gym
The Cove Bouldering & Cafe brings a small-bouldering-gym feel to the St. John’s area and is the product of two business plans for separate climbing facilities coming together. (Pictured left to right: Flynn, Ryan, Harvie and Alacoque; all photos courtesy of The Cove Bouldering & Cafe)

The Cove Bouldering & Cafe St. John’s, Newfoundland

Specs: In the coastal town of St. John’s, Newfoundland, The Cove Bouldering & Cafe opened to the public last July. Owned by Stephen Ryan, Bob Flynn, and operators Joel Harvie and Daniel Alacoque, The Cove became an idea after longtime friends and St. John’s natives Harvie and Alacoque decided to merge businesses after discovering they had both been working on bouldering gym business plans. “We’re very passionate climbers,” Harvie said. “We’ve been taken in by the community over the years, and as we got more immersed in the sport, we wanted to give something back to it.” Harvie noted the climbing scene on the Avalon Peninsula reflects the city’s small population, despite the numerous outdoor bouldering and sport climbing spots nearby. However, the operators have observed the growth of the region’s climbing population and concluded the St. John’s area could support the addition of a bouldering gym their size. (Wallnuts Climbing Centre, opened in the 90s, also operates in St. John’s.)
Trango Holds Pardners
The Cove has been retrofitted to a former dairy factory, 25% of which had been a “giant, stainless-steel freezer,” Alacoque said. Heating, cooling, electrical and plumbing upgrades were needed, but the operators felt the location was too good to pass up, given its proximity to the city center and the Memorial University of Newfoundland. “When this location came on our radar, we immediately jumped on the opportunity. It couldn’t be a better location,” said Harvey. “We’re just up from downtown [St. John’s]. We’re walking distance from the university. We’re right next to public transit stops. It’s not an industrial area. It’s unique in that it’s right smack dab in the middle of the city.” Additionally, the building will soon house other tenants; a local brewery, for example, is expected to join the mix and complement The Cove’s café.
The Cove's café area
A fixture of The Cove from the start is the gym’s café, which the founders hope will “[deepen] the connection that people have to the facility” and help foster “the social environment that climbing breeds,” per Harvie.
The café was designed as a central part of the business: the operators want individuals visiting the café as non-climbers to leave as climbers. “I think the larger reason that the café was of value to use was because of the social environment that climbing breeds,” Harvie explained. “And it deepens the connection that people have to the facility, but also helps elevate that lifestyle…We wanted a place for climbers to come together, spend some time, be comfortable, express themselves. A café was a great way to expand what we’re able to do from climbing.”
Eldorado Climbing
In addition to a café, The Cove features a fitness area and a Kilter Board. “Our gym is relatively small, so the Kilter Board was a decision that we made to supplement the selection our customers have,” said Alacoque. The operators also felt having a training board was a way to introduce climbers to grades, since their gym currently relies on a circuit system. The Cove uses a six-tier grading system based on the RIC Scale which they compared to the ski slope system. The operators have been pleased with the results so far, noticing climbers trying a variety of climbs. “I’ve been routesetting for so long, and I’m so opinionated about grades. And my main opinion is that grades have kind of lost a lot of value in indoor climbing in the last while,” Harvie stated. “So, we started by scrapping everything and saying, ‘What do we want our grades to accomplish?’ We want them to guide customers in terms of being able to navigate the climbs in our gym, but we don’t want them to have super subjective outcomes where people are disagreeing with them.”
The Cove's bouldering walls
The Cove’s bouldering walls were made by DÉLIRE Climbing Walls, based in Quebec, and sport a circuit-style grading system ranging from a pink triangle (easiest) to triple black diamonds (hardest).
Other philosophies the gym operators have been hanging their hats on are that climbing is for everybody and indoor climbing is a respected sport in its own right. “People don’t need to be outdoor climbers; they can be indoor climbers too,” Alacoque said. “We definitely push a really positive attitude of whoever you are, whatever you’re doing, you can identify as a climber, even if you’re just climbing our pink triangles in the gym. We definitely believe climbing can be for everybody. It’s a big part of what we do.” Walls: DÉLIRE Flooring: DÉLIRE CRM Software: Rock Gym Pro Website: www.covebouldering.com Instagram: @CoveBouldering In Their Words: “Having a good attitude and being flexible with your expectations—I would consider that a must for anybody…Definitely beef up your contingency fund in case delays happen, because they’re likely to happen. Have a good attitude. Work with people who are also flexible. I would say that it’s really important to have a good general contractor who you can trust. And your wall manufacturer/builder is a key player.” – Joel Harvie, co-owner and co-operator of The Cove Bouldering & Cafe

2023 Grip List Awards

CBJ Grip List 2023
All images by Climbing Business Journal
2023 has been a year of excitement in the climbing industry. For the first time since 2020, it finally feels fair to say that we, as an industry, have stepped out of the looming shadow of COVID’s worst days and have been finding greener pastures. Climbing gym markets are still thriving and expanding despite an altered economic landscape, and the holds industry is growing right along with it, with new shapes, new brands and new innovations springing up like wildflowers. Lead times on production and manufacturing are returning to saner levels, if still somewhat longer than preferred. When it comes to the products of the industry, the holds, macros, volumes, training boards and apps continue to reach new heights, serving climbers at all levels—from firsttime commercial gym users to the athletes fighting to earn their Olympic berths for Paris 2024.
TACO Skin Sander from Chalk Cartel
The biggest story in the awards this year is the upset of a longtime reigning champion in both the Setter’s Choice Holds and All-Time Favorite Holds categories. The Top 5 saw a few shifts from last year, but all the winners are familiar faces from recent awards—three hailing from North America and two from Europe. The second upset came in the FaHomewall Holds category, with one of this year’s Top 5 winners snagging the victory for the first time. Geographically, this year’s vote was more global than ever, with over one third (33%) of the survey responses coming from outside the U.S. and Canada, and over one quarter (26%) coming from Europe—both percentages marking all-time highs. On a smaller scale, the same dozen or so brands continue to remain at the top of the game, proving that an established name holds weight in this game, and that it continues to remain tough for small brands to make a wide-scale splash in the industry. But it is important to note that, despite many of the same faces standing on the podium this year, the margins of victory in many categories foretell the chance of further upsets in years to come.
Rockwerx
The holds sector is an exciting, innovative space within the larger climbing industry, and it’s a huge force in pushing climbing forward, higher, and into funkier and more fun positions on the wall. It is our honor once again to celebrate all of the hard work, creativity and innovation of these brands, and the passionate humans behind them. As always, a huge thank you to all the routesetters, homewallers and holds aficionados who voted this year. As a bonus this edition, for the 10th anniversary of the CBJ Grip List, we’re sharing a brand-new Grip List dashboard showing the full 2023 survey results and the changes over time in each vote category. It’s a dynamic tool with plenty of filters to play around with, so be sure to check it out by clicking here. 2023 Grip List Dashboard And with that said, please join us in celebrating this year’s Grip List winners! (Scroll down or click on the links below to navigate to each brand’s awards. For the full methodology, click here.)
OnSite

BLOCZCHEETADECOYEPFLATHOLDKAYA/PLASTICKKILTERPUSHERSTOKEDSTŌKTTEKNIK

 

Setter’s Choice Holds – 5th Place TEKNIK

2023 Grip List Teknik Teknik is one of the most established names in the history of the Grip List awards, appearing in the Setter’s Choice Holds awards eight times in the survey’s ten-year history, and earning a grand total of 12 awards in that span. Known for their simple, classic, functional shapes, the Canadian hold company, run by Zoe and Seth Johnston, continues to be a fan-favorite around the world. The company’s ethos is as no-frills as their shapes. “We are trying to make a perfect line of holds as defined by our own evolving aesthetic,” says Seth. While that aesthetic is evolving, many of their original sets are still as popular among setters as they were 10+ years ago, including the Fat Lips, Fatty Fat Pinches and Scarabs. Their lighthearted approach shows up in the fun names of their sets—Big Mouths, Fanciful Ribbons and Unnecessarily Large Pinches, to name just a few. “Have we mentioned,” says Seth, “that we reaaaally love climbing holds?” Teknik is also known for their reasonable price point, making them a go-to for commercial gyms and homewallers alike. “I appreciate the no-fluff, straight-to-the-point versatility that Teknik has to offer,” says Michael Hafner of Movement. “It seems like Teknik also has some of the stronger holds out there, and can take the beating of commercial setting.” “They have really comfortable and ergonomic holds, good to use at all angles,” adds Ashley Stockman of Touchstone Climbing. Return to Awards List

Setter’s Choice Holds – 4th Place Favorite Homewall Holds DECOY

2023 Grip List Decoy Decoy, the brand of New England climber/artist/setter Dan Yagmin, is back in the Grip List again, claiming 4th place in the Setter’s Choice Holds category for the second time in three years. Decoy also won the Favorite Homewall Holds vote this year, an award that until now has belonged exclusively to a single brand. In a market that often trends toward “bigger is better,” Yagmin has anchored Decoy with a relatively small, quality-focused catalog that features sets with a wide range of sizes. “I focus on making sure I have a lot of comfortable, functional holds with distinct aesthetics in all sizes, from footholds to larger macros,” he says. “But I keep the bulk in the mid-sized range.” This focus on medium-sized holds is part of what makes these holds so appealing to homewallers, who are often looking for lots of smaller holds with less obstructive footprints. “Decoy makes the minimalist line,” says Ewan Bennett. “These holds are perfect for anyone looking to drench their homewall in sick shapes.” As the industry grows and expands, Yagmin is intentionally keeping the Decoy operation small. The whole company is just him and TJ Kelly, a veteran setter and recent addition at Decoy, who handles customer communication and some of the work that goes into making the shapes. “I am always looking to simplify and downsize,” says Yagmin. “I would rather edit my current lines, improve old shapes, and focus on the quality and artistry of the brand, not just sheer sales numbers.” One of the newest innovations in the past years is the Decoy Board, which was entirely 3D modeled, and features a number of symmetrical sets, offering a unique take on the market of training boards. Yagmin is also developing Polyfiber Macros within his lines that are produced by Peak Polymers in the U.S. “Decoy consistently provides intricate shapes that also provide an amazing range of versatility,” says Andrew Bellisle of Black Hills Basecamp, “all while maintaining high-quality production in their weight, hardware, and plastic durability.” “They’re the most ergonomic holds, they look amazing and different from other sets, and they’re comfortable,” adds Connor Perzeely of The Gravity Vault. Return to Awards List

Setter’s Choice Holds – 3rd Place CHEETA

2023 Grip List Cheeta Cheeta, the veteran French hold company, has claimed 3rd place in the Setter’s Choice Holds category for the fourth year in a row. Cheeta is the brainchild of routesetting legend Laurent Laporte and his family, who center the brand around a simple, core concept: letting setters “shape the movement.” “This year we would like to celebrate the family team that built and grew Cheeta into what it is,” says Mateo Laporte. “It has been a very big adventure for us, and we have now decided to integrate a new team of people to carry the torch in order to let the brand grow even more.” As the brand grows, setters continue to look to Cheeta when choosing grips for both competition and commercial setting. One of the most innovative concepts in recent memory is Cheeta’s Shaperider series—a series of modular, interchangeable holds built for custom stacking. “[The Shaperider Series] has been a big challenge, as much in terms of technical innovation as in shaping,” says Laporte. In response to setter feedback on this new system, they developed a soon-to-be-released range of hybrid wood/PU holds in the series that provide more stable support for the bigger holds, while preventing flex in the whole system. A frequent IFSC producer, Cheeta has been selected as one of the brands for the 2024 Olympics in three categories of products: holds, fiberglass macros and wood volumes. Outside of competitions, Cheeta continues to be a favorite choice for commercial setters with their classic, directional holds, including the Taji line, Craters, Planets, Odyssey line and the ever-popular Boomerangs. “Cheeta never ceases to surprise me with how simple and comfortable yet bizarre and creative their shapes can be,” says Duncan Goff, Head Routesetter at Movement Boulder. “Diverse, multifunctional and aesthetically pleasing shapes,” adds Victor Meulendijks, Chief Routesetter at Mountain Network in the Netherlands. Return to Awards List

Setter’s Choice Holds – 2nd Place Favorite Board System Favorite Homewall Board System KILTER

2023 Grip List Kilter In the history of the Grip List, no company has earned even close to as many awards as Kilter, which claimed 22 awards in the past ten years. This year, Kilter placed second in the Setter’s Choice Holds category, while their training wall, the ever-popular Kilter Board, retained its titles in both the Favorite Board System and the Favorite Homewall Board System votes. Kilter, run by longtime setter Jackie Hueftle and veteran shaper Ian Powell, is known for its wide-ranging and diverse catalog, functional and aesthetic shapes, and fierce dedication to quality, both in terms of shaping and in manufacturing. As innovation pioneers, Kilter not only launched the revolutionary Kilter Board, but they’ve practically perfected the concept of the Complex series—a specially designed series of holds designed to work together to adjust and modify grips. This year, they have been among the brands incorporating vacuum-thermoformed (VTF) grips into their lineup, a new step toward more sustainable climbing holds. “VTF is recyclable and can be made from post-consumer recycled plastic,” Hueftle says. “It is lighter than fiberglass and cleaner to use, and does not smell or itch like fiberglass can.” The production is led by Binary Holds, and the process has been honed for over 18 months, to ensure high standards. The award-winning Kilter Board is one of the most well-established and embraced training tools on the market. With its signature LED backlit holds, adjustable wall angle, easy-to-use app, and a system containing over 100,000 boulder problems, it’s a training tool intentionally designed for everyone. “We’ve been really happy to see how many pro climbers and comp climbers have embraced the Kilter Board,” says Hueftle, “as well as folks from the whole spectrum of climbing, from new climbers, teams, kids, para-climbers, homewall users, gym climbers of all abilities, and underground crushers.” “Kilter’s Complex series holds have so many interesting shapes that can all interact with each other in ways that make it easy to set so many different and fun routes,” says Dylan Hewins, Head Routesetter at Fort Rock Climbing. “Kilter has won my heart,” adds Aaron Young, Head Setter at Rockfish Climbing and Fitness. “I love the simple, functional first shapes with subtle yet intricate detail.” And in reference to the Kilter Board, Riley Kenna, Head Setter at Boulderwelt Munich, emphasizes, “Climbers at EVERY ability level will find something enjoyable to climb on this board.” Return to Awards List

Setter’s Choice Holds – 1st Place (Grand Prize) All-Time Favorite Holds Favorite Fiberglass Macros People’s Choice Holds FLATHOLD

2023 Grip List Flathold The biggest story in this year’s Grip List awards is an upset seven years in the making: flathold, the long-tenured Swiss brand, unseated the reigning champion in three different categories: Setter’s Choice Holds, All-Time Favorite Holds and People’s Choice Holds votes. flathold also maintained their seat atop the Favorite Fiberglass Macros category for a fourth consecutive year. In total, flathold has accumulated 14 Grip List awards over the years, the second most of any brand. While flathold won multiple votes for the first time this year, they are far from newbies on the scene. Co-owners Mathieu Achermann and Manu Hassler, both of whom are setters and shapers, are the brains behind the brand, a collaboration that first started in 2008, making flathold a relative pillar in the industry. Achermann’s visual arts and communication background are paired with Hassler’s years of experience setting and innovating on the IFSC World Cup circuit. “[We] always prefer to spend time shaping and developing a product which really convinces us before we put it on the market,” says Achermann. “Our philosophy is not ‘quantity’ but ‘quality.’ Everything that goes out is a product that we know we can trust.” As evidence of their expanding operation, this year they hired a new shaper to the team: Yoris Delahaye, formerly from SNAP. flathold is perhaps best known for their simple, clean aesthetics, from the swooping lines of the Tsunami and Thunderbird macros to the finely detailed, dual-tex grips of their Creature of Comfort and Damage Control lines. In sync with their philosophy, they released a small number of perfected shapes this year in their expanded Damage Control line, and nine new macros in the Borderline Mini series. Perhaps most exciting, the flathold team is launching a new modular system later this year called UTURN, which will be under its own brand name and logo. “This system offers routesetters the possibility to move some fiberglass volumes on a spherical surface for precise adjustment,” says Acherman. “It creates more three-dimensional possibilities and is really kind of revolutionary in terms of 3D adjustment.” “I love the subtle perfection of their shapes,” says Matt Robbin of Whetstone Climbing. “Nothing is wasted or frivolous. If they’ve included something, such as dual-tex or a taper, it really serves its purpose and increases the setter’s control in a natural way.” Other setters comment on the “aesthetics,” “versatility” and “simplicity.” “If I had to set an entire gym with only one hold company, it would be flathold,” says Ben Carr of Elevation Bouldering Gym. Return to Awards List

Favorite Wood Volumes BLOCZ

2023 Grip List Blocz For the fourth year in a row, Blocz, the German volume manufacturer, has won the award for Favorite Wood Volumes. As gyms and competitions continue to push the boundaries of climbing movement, volumes continue to be an essential tool to help change wall terrain, force movement, and challenge what athletes can do on the wall. “Blocz was born out of the idea to build volumes for our own bouldering gym, as there were no reasonable ones on the market,” says owner Tom Petzold. “Since then, our passion for the sport and our products has never diminished.” That original idea is seen in their catalog of wood volumes, from huge volumes that can change the character of a wall to low-profile shapes that force delicate foot movement, unique shapes like the Hexamites, and everything in between. Blocz is also a leader in the industry in manufacturing standards and quality. “Our new robot revolutionizes our operations by assuming the repetitive manual tasks that were once the domain of our skilled workforce,” Petzold says. Many brands use Blocz to manufacture their own brand designs, including Bluepill, Menagerie and Unit. The durability and lifespan of the volumes is often regarded as arguably the best in the industry. Blocz is unveiling some exciting new macros and new exciting volume shapes in 2024, all coming from their design team, led by Robert Leistner. “These groundbreaking designs represent a departure from the norm, unlike anything the community has seen before,” hints Petzold. Blocz is consistently featured at the IFSC World Championships and Olympic qualifiers, helping setters challenge the best climbers in the world. “Blocz volumes maintain their texture and physical integrity beyond the lifespan of other volumes,” says Ewan Bennett of Rock Spot Climbing. “Creative shapes, versatility of movements, good and a lot of attachment points, and great grip,” adds Pedro Pato, Head Setter at Vertigo Climbing Center in Lisbon. Return to Awards List

Favorite Routesetting App KAYA/PLASTICK

2023 Grip List Kaya KAYA has once again claimed the crown for the Favorite Routesetting App, marking the second time since the award’s inauguration last year. In a growing field, KAYA continues to be setters’ preferred choice by a huge margin, winning with over one third (37%) of the total vote for that category. This brand is a double-edged platform tool: KAYA, which is designed for climbers, and PLASTICK, designed for routesetters. The two work in concert with each other: PLASTICK allows head setters to plan the set and gym distribution of climbs, and once they are up, they are populated into the KAYA app for users to interact with, logging ascents and sharing beta. “At our core, we understand routesetting deeply,” says John Oungst, Director of Partnerships. “Several members of our team have been in the role of head routesetter or routesetter. This insight and knowledge, coupled with ongoing feedback from our partners, enables us to continue to build a product built by routesetters for routesetters.” As climbing and the needs of climbers and setters evolve, KAYA has been adapting as well. The KAYA team consists of ten die-hard rock climbers with diverse experience who have worked to expand the app to fit gym users’ myriad needs, including venturing into the realm of outdoor guidebooks. They now offer access to over 30 verified guidebooks in the KAYA PRO option, and it’s in the works to soon launch an exciting partnership with the Access Fund in the U.S. “Great customer-facing platform, simple-to-use routesetting management platform, amazing competition hosting,” says Evan Small of Blocworks. “What’s not to love?” “Super user-friendly and intuitive, pairs great with the climber’s side app on Kaya,” adds Nicholas Rauch of Rock Fitness. Return to Awards List

Favorite Homewall Volumes STOKED

2023 Grip List sToKed There is perhaps no better way to shake up a homewall set than with a new selection of volumes. sToKed volumes returned to the top of the Favorite Homewall Volumes category, marking the third time in four years. As homewalls continue to be a popular training option for climbers, homewallers continue to seek out professionally made volumes in addition to homemade ones, and sToKed is there to meet the demand. sToKed is a team operation run by Travis and Kimberly Williams (the big T and K in sToKed). One of the core tenets of their operation is their connection to the customers. “I think more than design, it’s the interaction with the homewallers that motivates them to support us,” says Travis. “They know their dollars are supporting a small fam right here in the States. Secondly, they see and climb on them in commercial setting/comps and need to nab a small one or two for themselves.” sToKed is known for their quality, unique designs and reasonable price point, with a large selection of smaller volumes that work well on the tighter confines of homewalls. Outside of the homewall market, sToKed also has a strong presence in commercial gyms, and their designs are born from industry experience. “We work closely with many routesetters in the industry who set on the regular for USAC and IFSC,” says Travis. “It is key to have a product that a gym can use commercially and for comps. It’s not easily seen, but a lot of our shapes have subtle transitions and edges that are shaped before texturing in certain ways to allow them to be a bit more versatile when setting comps.” “Homewalls are rarely very big, so you won’t be able to use huge volumes,” says Mikkel Andreason. “sToKed makes small but nice volumes.” Ethan Smalley of Mesa Rim adds, “Great variety of shapes, excellent texture, and all-around great people.” Return to Awards List

Favorite Homewall App STŌKT

2023 Grip List Stokt STŌKT has once again won the Favorite Homewall App award by a large margin, claiming 44% of the vote in a crowded field. The app’s functionality is simple: homewallers (and spray wall users at gyms) just take a photo of their wall and it becomes uploaded into the app, allowing users to create and share climbs, log ascents, track progress, and connect with other app users. STŌKT understands that every climbing wall is as unique as the climbers who made them. “We know that a climbing app can’t be a ‘one-size-fits-all’ approach,” says co-owner and co-founder Nicolas De Pontaud. “Each photo sent to us is processed manually to best work with the STŌKT interface. This means that every gym and climber will get the best experience while training, tailored to their specific wall.” Since its founding in 2017, STŌKT has grown and evolved, adding members to the team, growing the STŌKT community, and seeing the number of walls in its system rise into the thousands. “We have helped athletes train for the Olympics, seen the rise of DIY homewalls, helped people send their outdoor projects, and watched the popularity of spray walls at gyms grow over the last few years,” says De Pontaud. STŌKT is still expanding, with the introduction of STŌKT Pro. “STŌKT Pro is a premium service for gyms,” he says, “that introduces features like custom lists, benchmark climbs, in-app competitions, and integration with our new LED kits.” “Hands down the best app on the market for spray walls,” says Tommy Krauss of Beta Park Bouldering in Australia. Other users comment on its “easy-to-use” interface and “interactive” features. “It’s just made for homewalls, and has everything you might need,” adds Vladyslav Ieliashevskyi. Return to Awards List

CBJ Grip Showcase EP & PUSHER

Grip Showcase The best way to experience different hold brands is to chalk up and pull on. The CBJ Grip Showcase series allows setters and climbers to do that in a one-stop-setting-shop competition, where hold brands submit a specific hold set, and setters get to create a single boulder per brand and let climbers come in and rate the experience. These events are always paired with a large-scale industry event, and this year CBJ expanded the concept into a series of three events: At the time of this writing, two of the three showcase events have occurred, and the winners have been announced:

Pittsburgh Showcase Winner: EP Climbing

2023 Grip List EP At this year’s CWA Summit in Pittsburgh, the Grip Showcase was the largest to date, with 28 brands contributing holds for the setters to craft epic, beautiful boulders. EP Climbing took home the crown, with their fan-favorite, dual-tex wood volumes, fiberglass macros and PU holds. It’s rare to find a brand that offers volumes, macros and holds—especially a brand that is an official producer of all three grip varieties for the IFSC. EP, or Entre-Prises, goes beyond this distinction, as one of the leading wall manufacturers in the world, and one of the oldest brands in the game. The idea for EP started in 1985 when François Savigny made his indoor climbing hold, and then 1990 with his first climbing wall, which led to the company that is now EP. Those passionate roots for climbing are still present in the company today. “At EP Climbing, our strength lies in the remarkable individuals who form the backbone of our brand,” says Amberly Ransom. “Our team is composed of passionate climbers and dedicated professionals who share a common love for the sport and an unwavering commitment to quality.” One recent member to the team is veteran U.S. setter and hold shaper Joey Jannsen, the Hold and Volume Sales Manager at EP. “Joey’s comprehensive knowledge spans the various facets of climbing wall operations and management, making him an invaluable resource for climbing project owners,” Ransom says. In terms of new offerings, EP fans should keep their eyes peeled for two new sets of dual-tex volumes—the Pulse and the Bones—and for the Orbs, a new fiberglass macro series. Return to Awards List

Salt Lake City Showcase Winner: Pusher

2023 Grip List Pusher Pusher, a classic brand based out of Salt Lake City, has been creating unique and well-loved shapes for the climbing industry for decades. Many setters still remember the iconic Boss macro, as well as the classic Font series and shaped granite holds. But just as climbing has evolved since the 90s, so has Pusher, which demonstrated that adaptability by winning the Grip Showcase in SLC with their new fiberglass macros, the Opus series. “The Opus series was designed to be big and flashy in the gym,” says Jared Roth, owner and shaper at Pusher. “When I shaped them, I was trying to make some very easy, large, open-handed-type slopey jugs that would make for fun power problems on steeper terrain, or for ‘comp-looking’ problems on slabbier terrain that anyone at the gym could enjoy.” Pusher continues to sell many of their classic lines, some of which Roth has updated to fit the modern gym and manufacturing demands of the industry. The past few years have seen dual-tex fiberglass grips added to the lineup, as well as innovation in their distribution, manufacturing, and product fulfillment. “Big thanks to the guys at Kastline for producing our Opus Series that won this Grip Showcase,” says Roth. On the brand side, Roth has taken on some young guns in SLC to be part of the team, including Sean Bailey, Chris Cosser, Zach Galla and Ben Hanna, and helps support them through promotion. “It makes me happy and inspires me to make Pusher work even better when I get to see these guys out there doing their thing,” says Roth. “We also try to encourage them to be creative, and if they want to make some shirts or shape some holds, we highly encourage that. We also try to give them advice on dealing with their other sponsors, and try to be there for them if they have any questions or if they need any help.” From old-school to new, they have been pushed at the edges of hold design for a long time,” says Zach Fletcher of Adventure Fit Dojo. “The texture is awesome, not too abrasive. The shapes are very aesthetic and radiate a ‘no-BS’ vibe that is very cool to set with,” says Trym Karlsen of NTNUI Tinegruppa. “Cool that they are bringing back their old, classic shapes, which are some of the best holds ever made. Return to Awards List CBJ Grip List Award History 2023

Methodology

This year’s Grip List Survey methodology functioned similarly to past year’s, with professional setters―those who get paid to set―determining the Setter’s Choice awards, and all setters responding to the survey deciding the People’s Choice and Homewall awards. For a full breakdown of the methodology as well as complete voting results, please click here. Thank you routesetters for voting for the 2023 Grip List awards! 2023 Grip List Setter's Choice Awards

SETTER’S CHOICE HOLDS

#1 (Grand Prize): flathold #2: Kilter #3: Cheeta #4: Decoy #5: Teknik

ALL-TIME FAVORITE HOLDS

Winner: flathold Honorable Mention: Kilter, Decoy, Teknik, Cheeta

FAVORITE WOOD VOLUMES

Winner: Blocz Honorable Mention: Dimension, Banana, Cheeta, sToKed

FAVORITE FIBERGLASS MACROS

Winner: flathold Honorable Mention: Bluepill, Cheeta, XCULT

FAVORITE BOARD SYSTEM

Winner: Kilter Honorable Mention: Tension, Moon, Decoy, Beastmaker

FAVORITE ROUTESETTING APP

Winner: KAYA/PLASTICK Honorable Mention: STŌKT, Vertical-Life, TopLogger, Kilter, Pebble 2023 Grip List People's Choice Awards

PEOPLE’S CHOICE HOLDS

Winner: flathold Honorable Mention: Kilter, Decoy, Cheeta, Teknik 2023 Grip List Homewall Awards

FAVORITE HOMEWALL HOLDS

Winner: Decoy Honorable Mention: Teknik, Kilter, Escape, Beastmaker

FAVORITE HOMEWALL VOLUMES

Winner: sToKed Honorable Mention: homemade, Blocz, Banana

FAVORITE HOMEWALL BOARD SYSTEM

Winner: Kilter Honorable Mention: Moon, Tension, Decoy, Beastmaker

FAVORITE HOMEWALL APP

Winner: STŌKT Honorable Mention: Retro Flash, Kilter 2023 Grip List Showcase Awards

GRIP SHOWCASE PITTSBURGH

Winner: EP Climbing Honorable Mention: Trickit, Grizzly, Decoy, Kilter

GRIP SHOWCASE SALT LAKE CITY

Winner: Pusher Honorable Mention: eXpression, Megalith, XCULT, Kilter, Grizzly, Bluepill

5 Ways to Streamline and Better Manage Your Climbing Gym With BETA (Plus a Bonus Tip)

As the climbing industry continues to soar in popularity, gym owners find themselves facing new challenges and competition from various other recreational activities. In the race for success, it’s essential to leverage modern tools and technology to stand out and thrive in the market. Enter BETA, a game changer for climbing gyms looking to unlock their potential and leave outdated practices behind. With BETA, gym owners can level the playing field and take charge of their business’s growth. Below are five things we’ve learned from powering climbing gyms across the world (three continents and counting) and working to usher in the future of climbing gym management software.
Coach-climber interaction in the gym
Modern climbing gym software can help reduce administrative headaches, allowing coaches, setters and gym staff to focus on the core aspects of their work. (All images courtesy of BETA)

1. Mastering First Impressions: A Friendly Welcome Matters

In the realm of climbing gyms, first impressions matter. The power of a friendly smile and a warm greeting cannot be overstated when it comes to making newcomers feel at home. To prioritize these genuine interactions and cultivate an inviting gym atmosphere, it’s imperative to relieve the staff at your gym of superfluous data entry and administrative burdens. BETA is a powerful software solution that can save staff members’ precious time by automating tasks and streamlining operations. By freeing up the hands of desk workers, routesetters and managers, the team at your gym can dedicate their undivided attention to what truly counts: providing unparalleled customer service. Your climbing gym software should be focused on design and powerful automation to free up staff members’ time, from desk workers to routesetters, so they can focus on what matters most: the customers. Your booking experience should be intuitive and user-centric. The first interaction most of your clients will have with your business will be online. Just like your climbing space and routes, your software and booking experience should be accessible, intuitive and user-centric. Prioritize clarity, simplicity and consistency to create a positive user experience that fosters engagement and retention. What to avoid: Unnecessary clicking. Repetitive admin tasks and data entry. Not saying hello or bye as people walk in and out. Opening booking windows in a new tab/window means a potential customer leaves your website. Outdated UI. No mobile-friendly interface.
Smooth check-in process with BETA
BETA provides a smooth booking/waiver/check-in experience, removing any small delays along a customer’s journey that can have a big impact on a gym’s bottom line.

2. The importance of optimizing website loading and booking speed

Have you ever thought about your web performance and the performance of your booking/waiver/checkin experience? Customer satisfaction, perception and conversion rates are severely affected by even a slight increase in loading times. A study on mobile web performance found that user frustration went up by 26% and engagement went down by 8% when the website took half a second longer to load. We all know the pain of slow internet; don’t pass this burden to your clients in the booking process. In short, slow websites cost businesses money. At BETA, we understand the importance of website loading speed. That’s why we use the latest and greatest UI and software architecture to ensure that everything is lightning fast. Our design team works hard to minimize unnecessary clicks, streamline flows, and remove pesky spinning animations. Fast loading times offer a number of benefits to businesses, including: Increased customer satisfaction. Improved conversion rates. Higher rankings in search engine results pages (SERPs). Reduced bounce rates. Increased time on site. What to avoid: Slow and clunky sign-up process. Having too many click-through options. No automatic validation in fields. Unnecessary login to simply buy a pass or book an event. Multiple check-out experiences on your website. Redirecting customers on your website elsewhere.
Yoga events
Events have always been part of climbing gym culture, and cutting-edge software like BETA can help gyms streamline event organizing and marketing.

3. Foster a Vibrant Community Through Diverse Events

Inclusivity is at the heart of every successful climbing gym. It’s essential for climbers of all skill levels to feel a sense of belonging. Hosting a wide range of events plays a pivotal role in building an inclusive community where climbers of all abilities, genders and ages can come together, connect and thrive. Did you know building a stronger community increases member retention? Avoid pitfalls such as: Events not tailored to building community. Complicated sign-up forms. Events where people of different abilities or social groups don’t mix. Lack of ability to book multiple events.
Analytics dashboard in BETA
BETA’s Community and Event Analytics dashboard can help gym managers and marketers make data-driven decisions when planning community events and marketing strategies.
Harnessing the potential of data is key to optimizing your marketing strategies and event planning. BETA’s Community and Event Analytics dashboard provides valuable insights into event attendee behaviors and preferences. By tapping into this data, you can refine your marketing efforts, ensuring they resonate with your audience and creating more engaging experiences for members of your gym. Among gyms using BETA, event participation correlates with higher membership retention rates. With BETA, you can leverage these insights to send personalized and automated emails to members, informing them about upcoming events tailored to their interests and needs. Personalized and automated transactional emails. Automatic custom emails. Automated event cancellations.
New climber welcome gift card
Trying out a climbing gym can feel overwhelming at first, but support at each step from welcoming staff, inclusive events, considerately designed software, etc., can help break down barriers.

4. Guide New Climbers With Care

Entering the world of climbing can be daunting for a newcomer. There is a lot of jargon, new skills to learn, and new ways to move your body. The staff, services, events and software at your gym can play a vital role in curating this experience and helping new climbers feel welcome and supported. Offer introductory climbing lessons on your booking page. Only show events that matter to a beginner. Provide a variety of climbing experiences, introducing new climbers to the nuances of movement. Have a friendly and knowledgeable staff. Go the extra mile to create a welcoming and inclusive environment. Use clear and concise language. Generate calendar widgets to hide everything that is not relevant to new climbers. Guide your clients through a curated experience. You know your products and services best. You can generate calendar widgets that are tailored to the needs of new climbers by only displaying the information that is relevant to them, to not overwhelm them with many choices. You can also allow new climbers to filter the calendar widget by their interests. For example, they could choose to only see events that are related to bouldering, top rope climbing or lead climbing. Don’t scare away beginners through a complicated process of signing up to an event, such as logging in or not being able to join multiple events through one checkout process. What to avoid: Showing all your events on one calendar. Hidden pricing, availability and event details. Not having a cart for your events. Unnecessary multi-step process for booking an event. Using jargon or technical terms.
Gym follow-up communication
Marketing professionals know there’s an art to communicating with a customer in the right way at the right time, an ongoing relationship which the BETA app can help facilitate.

5. Build Community and Stay Connected

Keeping in contact with the community members at your gym builds and strengthens relationships. This communication can lead to increased customer loyalty and repeat business. Keeping in touch with customers can help them stay engaged and create space to discuss your products and services with them, helping customers meet their needs and increasing sales and revenue for your business. Push notifications and mail marketing can be a very effective way to stay in touch with climbers at your gym. However, it is important to use these methods wisely and to only send notifications that are relevant to the recipients and respect their privacy. Whether sending out push notifications on the BETA app or using the newsletter integrations, BETA allows you to segment your audience based on their behavior and interests, so you can target the correct audience, use a customer’s name, and see purchase history and other data to personalize your emails. This functionality can make your emails more relevant and engaging to the customers of your gym. Better yet, your email marketing campaigns can be fully automated, so you don’t have to spend hours sending out emails manually. Send a welcome email to new customers. Send a reminder email/push notifications to customers about upcoming events they are subscribed to. Send a follow-up email to customers who haven’t visited your gym in a while. Trigger an automated email when a customer exhibits behavior associated with attrition. By utilizing user data effectively, you can offer personalized recommendations, content and experiences, creating a sense of ownership for climbers and ultimately boosting retention. What to avoid in your communication with the community members at your gym: Not segmenting your audience. Using impersonal language. Too many notifications. Non-relevant information. Not using a call to action (CTA).
Birthday party management in BETA
When done right, birthday parties—which can be managed via the Party Management page in BETA—can be an extra revenue stream for your business and a gateway for new climbers to get acquainted with the sport.

Bonus Tip: Celebrate With Birthday Parties

Birthday parties are a fantastic way to introduce newcomers to your gym, and even some world-class climbers began their journey at such events. However, organizing birthday parties can be labor-intensive for gym staff. BETA software can streamline this process, offering a Party Management Page for event organizers. This page simplifies participant tracking and waiver management, eliminating the need for manual follow-ups. BETA integrates seamlessly with your systems, automating data cross-checks and form-filling through BETA bots. Leverage insights from BETA to identify optimal party times, ensuring minimal disruption to regular operations. Avoid common pitfalls: Excessive administrative work overshadowing the event. Last-minute waiver collection, causing delays. Complicated booking and payment procedures. Scheduling parties during peak hours.

BETA: Smart • Simple • Secure

It’s never too late to improve how your climbing gym is managed. Discover the power of BETA Climbing at www.sendmoregetbeta.com to start revolutionizing your climbing gym.  
This story was paid for by the sponsor and does not necessarily represent the views of the Climbing Business Journal editorial team.

2023 Grip List Data & Methodology

CBJ Grip List Awards History 2023
All images by Climbing Business Journal
Since its inception ten years ago (2014), the CBJ Grip List has been informing the climbing gym industry and the routesetting trade on the favorite grips of routesetters around the world. Beyond the data, behind every Grip List award is ultimately the hard work of teams of shapers, setters and other professionals at climbing hold companies, and we’re proud to celebrate the fruits of their labor with you each year. This year’s Grip List Survey methodology functioned similarly to past year’s, with professional setters―those who get paid to set―determining the Setter’s Choice awards, and all setters responding to the survey deciding the People’s Choice and Homewall awards.
Elevate Climbing Walls
As in recent years, setters ranked their first, second and third favorite brands for the Setter’s Choice Holds and People’s Choice Holds votes. A vote for first favorite earned that brand 5 points, second 4 points and third 3 points, with the sum of all the points becoming that brand’s total vote. This methodology originated from veteran shaper Ty Foose and aims to provide a better representation of brand popularity among setters versus a single brand vote. The other votes, however, were handled plainly as in years past, with every vote counting as one. Below is a flowchart which illustrates the methodology used to determine this year’s awards, and a brand-new Grip List dashboard showing the full survey results can be accessed by clicking here. The voting results from the Grip Showcase events in Pittsburgh and Salt Lake City can be found at the indicated links. Congratulations again to the winners of the 2023 Grip List awards, our 10th anniversary edition! 2023 Grip List Dashboard 2023 Grip List Methodology

Want to Win a Reel Rock Screening?

Win a Reel Rock screening!
All photos courtesy of Reel Rock

Gym operators, would you like to win a free Reel Rock 18 film screening?

Spend a few minutes of your time with us and you might win! Reel Rock screenings (valued $2000) are an  awesome way to bring your community together for a night to celebrate climbing. Any facility in the world is eligible to win if you complete the survey by Friday, November 10. We are collecting feedback about CBJ—our content, services and memberships—in order to improve our platform and shape new features and content. The survey should take about 10-15 minutes. TAKE OUR CONTENT & SERVICES SURVEY HERE

About Reel Rock

For two decades, Reel Rock has been sharing the biggest stories from the world of climbing, celebrating the human side behind the sport’s greatest adventures and achievements. Every year, Reel Rock brings a new selection of the best climbing films on tour worldwide, bringing communities together at local climbing facilities and indoor and outdoor venues around the world. Learn more about the Reel Rock Tour here. Reel Rock 18