A Measured System From Atomik

Bomb center at The Wall
Bomb center at The Wall
The hottest trend in the climbing gym is not the climbing wall, but the dedicated training area. A big part of this popularity is due to one company taking a risk and reaping the rewards by designing the most extensive selection of training holds and tools on the market today.That company is Atomik Climbing. Atomik is a special breed of climbing hold company; they design, shape, pour, ship and market all of their holds out their headquarters in Provo, Utah. Owner Kenny Matys told CBJ in an email interview, “Our staff can take a product from concept to market quickly and efficiently without any red tape.” To put so much effort into producing 150+ unique pairs of climber training devices seems like a bold move in an industry that, historically, has embraced creativity in the training area only if it comes in the shape of a hangboard. According to Matys, however, developing the training series — which includes system holds, measured campus rungs and pull-up holds — was simply a matter of need. “Our efforts have been put in to this area of the climbing hold market because it was not being done,” he said. “It’s clear that the gyms being built are steeper and climbers getting stronger. Atomik is simply providing the tools necessary to get in grip specific training.”

Training Catches On

Historically, training and training programs have not been a major source of revenue for US climbing gyms. Even now it’s not easy to parse out the financial benefit of having a robust training area. But as more gyms are built we are seeing a trend towards having extensive training areas that include a mix-and-match assemblage of training devices aimed specifically at climbing muscles: tri-difficulty campus boards, hang board centers with up to 6 different models, gymnastic rings, pôutre beam, bomb hang center (see below), multiple thickness pull-up bars and adjustable system walls. Major gym developers such as Momentum near Salt Lake and Earth Treks in Golden, Colorado have given considerable space to their training area, which is a departure from the days of old when hangboards were hung above bathroom doors and the closest thing to a system wall was seven pockets scrounged up from the hold closet. This latest passion for training is fueled in part by European training videos and books like Gimmee Kraft, which are showcasing how European competitors are training for and winning World Cup competitions.
Measured crimps
Measured crimps

Systematic Measurement

The systems wall is one of the main beneficiaries of Atomic’s training-specific line of climbing holds. The fundamental theory behind a systems wall is that the holds are symmetrical, providing an equal training opportunity for each hand. Each pair of holds can be orientated in any one of the four-basic hand positions: undercling, gaston, side pull or straight down. It helps to have a series of different grip types like pinches, crimps, jugs, slopers or pockets to train different muscles and movements. Hold companies have been selling grips that work on system walls for years, and some like eGrips even have system tiles that can be turned to create different training regimes. But no company has taken system training as far as Atomik has with their new system Measured holds. What makes Atomik’s “measured” holds unique is that each style has two specific aspects, thickness and angle, that are offered in a progressive series to provide different training levels. For example, the measured crimps start at 1/2-inch thick with a 60 degree incut, go down to a 75 degree incut, then to a 90 degree flat crimp, and if thats too easy there is also a 105 degree crimp which is more like a “slimper” (slopey crimper). The series repeats with a 3/4-inch thick crimper, on up to a 1.5-inch thick crimp. Measuring the holds in this way lets the customer have a better idea of what they are buying and gives the athlete a systematic way to tailor their training and asses their progress. “What the Measured Holds do is … offer the coach and athlete an exact way to design a periodized training program,” said Matys. For example, Matys described an example power workout:
“On day one, you may do only a few moves on the 3-inch at 110-degree sloping pinch. Then on day two, training power endurance, you could integrate the same width of 3-inch but at a 90-degree neutral pinch for as many as 20+ moves. You can finish on day three with endurance training on the 3-inch at 80 degree incut pinch. The point is not the specific workout I’m mentioning but rather the notion that you can fatigue the exact same grip muscles in a controlled and ‘measured’ environment.”

Da Bomb

Perhaps no other training device in the last 5 years has taken climbing training by storm quite like Atomik’s Bombs. Now seen in almost all progressive climbing facilities, the Bombs have usurped the venerable gymnastic ring as the go-to pull up and core apparatus. First developed in Europe with the name Power Balls, these baseball to softball size spheres didn’t take hold in the US until Atomik took the idea and improved upon it. “When I saw that the hardware they were using was not acceptable to our test criteria, I felt Atomik could bring a complete line with stronger hardware to the market,” Matys said. Some climbing gyms, like The Wall in Vista, California have built specific rack centers that hold the entire line of Bombs, Missiles, and Pipes. Even American Ninja Warrior has incorporated them into their obstacle courses, forcing participants like Isaac Caldiero to build their own Bomb training areas. Other climbing hold brands like Escape have developed their own power balls, and Rock Candy has developed a wood version. Even weight training and fitness retailers such as Rogue Fitness are getting in on the power ball trend; in fact Rogue was the anti-inspiration for Atomik’s extra-large Canon Bomb. “The massive complaint their users were saying to us was it felt like glass and they couldn’t hang on it,” Matys said. No other hold company is taking training as seriously as Atomik has, and it doesn’t look like they are getting bored of the idea yet. Matys told CBJ that they are planning to bring 12 new pairs of system/hang board holds to market this summer. “We have 50 other training designs coming out as well but we are taking our time to design this line right the first time,” he said. “Whether it be the up and comer chasing V16 or the forty-something that wants to stay in shape and not trash his fingers and shoulders. Atomik is helping make that happen.”

Hangar 18 Purchases Thresh Hold

threshold
The former Thresh Hold facility. Photo: Hangar 18.
As of July 1st, Los Angeles-based Hangar 18 has taken over the operation of Thresh Hold climbing gym in east Riverside, California, an hour east of downtown LA. The purchase of Thresh Hold brings Hangar 18 up to seven climbing facilities in southern California (they have an eighth location in San Clemente, CA slated to open later this year). Hangar already operates a climbing gym in the west part of Riverside, and this acquisition some pressure will be taken off of this very busy facility. Zach Shields, Owner of Hangar 18, which also owns Climb-It holds, told CBJ in an email interview, “It is a definite win-win for both locations.” Shields said that bringing in the new location would benefit members at both facilities. “I thought it would be a good addition to the Hangar 18 family,” he said. “The current members at the Riverside location will gain access to another gym nearby and the Thresh Hold members will have a lower monthly membership rate and will have access to all of the other gyms.” Doug Dickens, General Manager and Co-Owner of Thresh Hold, told CBJ that they decided to sell Thresh Hold because of differences between the company’s investors. “The goal [when Thresh Hold first opened] was to open multiple facilities in Southern California in order to capture the market and create a business that would last,” he said. “As the company grew we realized that the expectations of the owner/operators and the expectations of the owners/investors were not in line. After looking at multiple options to help align the goals of all parties involved, it became apparent that the best course of action was to part ways and sell the company.” The two Riverside facilities are separated by a mere 9 miles and have been in competition with each other since they both opened in 2008. Hangar 18 will take over all assets of Thresh Hold which includes 8,000 square feet of climbing surface, yoga room, fitness center and 30 ft tall rope walls. According to Dickens the sale of Thresh Hold was an asset purchase agreement. “Since Hangar 18 did not need the brand or operations the deal consisted of what was inside the facility, i.e. climbing walls, holds, fitness equipment as well as the membership agreements and data base,” said Dickens.  Currently there are no plans to change the current staff. Asked whether Hangar 18 plans to make any improvements to the new location, Shields said, “I have only been there once and I am sure we will make some changes to make it as nice as we can.”

Extended Family

Hangar 18 has a history of buying local climbing facilities. In 2012 Hangar bought Beach City Rock Gym in Hawthorne, CA and The Rock Gym in Long Beach, CA.; the following year they bought TruHold in Mission Viejo. With this acquisition Hangar 18 becomes the gym developer with the 2nd most climbing locations in the US, nipping at the heels of San Francisco-based Touchstone Climbing, which currently has nine locations in California. However, they are ranked 6th by the measure of total climbing surface with 64,400 sq. ft. of climbing (Touchstone has 117,260 total sq. ft.). As for Dickens, he plans to continue to work in the industry. He has created Beyond the Wall Consulting, which will focus on business operations and employee management. “My goal is to help climbing gym owners create a better business with strategic planning, employee management, and clear expectations and goals for their company,” Dickens said.

Climbing Wall Do’s and Don’ts

do-dont-wall-design Apart from the cost of constructing a building, climbing walls are the most expensive and complicated component of a new climbing gym. To determine how you can avoid the most common mistakes, pitfalls and stresses of building a climbing wall at your facility, we reached out to all the major US wall builders to compile a comprehensive list of do’s and don’ts for climbing wall design.

Selecting a Wall Builder & Product

There are a number of professional climbing wall builders (see complete listing) that offer a wide variety of climbing wall products. To ensure that you pick the best builder for your project follow these tips:
  • Work with a builder to identify product feasibility before making a final decision on a building.
  • Take time to weigh the benefits and limitations of each wall type (see list of pros/cons of different wall types) and see what fits best with your long-term business strategy.
  • Make sure to call references and ask about their experience with particular wall products and builders.
  • Ensure that your wall builder and general contractor have coordinated to create a realistic construction schedule.
  • Don’t choose a climbing wall product solely based on price – look at the total value of the product and the business partnership.
  • Ensure that your project team has a good understanding of all local permitting requirements (structural, fire, earthquake, etc).
  • Don’t skimp on the quality of your wall’s wood and t-nuts (pound-in vs screw-in). You will regret cheap materials.

Designing your Climbing Wall

Once you have selected your wall builder, it’s time to design the wall. This is the fun part, but to ensure that your imagination doesn’t carry you away, keep these rules in mind:
  • Don’t design your wall before you have secured your space and have building drawings. It is a waste of your money and everyone’s time.
  • Don’t cram as much climbing terrain into your gym as you possibly can. Make sure you leave adequate space for walkways and fall zones. This is essential for safety and traffic flow, and will allow staff members to more easily monitor the facility.
  • Make sure you have a clear understanding of your target customers, and use this to drive your product and terrain choices.  In most markets the majority of climbing terrain should be oriented to beginner and intermediate climbers.
  • Don’t design a wall that you really want to climb, but that sacrifices the maximize utility of your facility.  The taller your walls are, the fewer climbers can use the wall each day (taller walls equal longer time on the wall). Likewise, the more steep and lead climbing terrain you have means less terrain for your average climber.
  • Make sure your design includes flat open planes that will allow routesetters maximum flexibility.
  • Don’t forget to budget for a safe and durable flooring system – your walls are useless without it.
  • Don’t overlook the non-climbing spaces. A well designed lounge area promotes a social environment and gives people a nice place to congregate when they are not climbing.
You will find more advice and a FAQ about climbing walls on our Climbing Wall Directory. This article and the climbing wall resources page would not be possible without the knowledge and support of Eldorado, Walltopia, Elevate, Louie Anderson and Rockwerx.

CBJ Launches Resource Directory

directory The Climbing Business Journal has launched a new resource directory that will provide a comprehensive listing of all vendors in the climbing industry, as well as some helpful tips and FAQ’s for each category. The first category to be completed is for Wall Builders. This resource page lists all the professional climbing wall builders, as well as an FAQ and guidance document listing the top Do’s and Don’ts for climbing wall design. Other categories in the directory include suppliers for Padded Flooring, Holds & Volumes, Ropes & Autobelays, Insurance and Software. There is also an interactive map that displays all commercial climbing gyms in the USA. We hope this will be a useful resource for new and existing climbing gym owners. We welcome your feedback and suggestions as to how it can be improved — drop us a note.