Marketing Manager

About Whetstone

Whetstone Climbing is the largest indoor climbing facility in Northern Colorado. Behind all that we do, is our vision, to share the wealth of the climbing experience, which changes lives for good. Similarly, our mission to connect the community through climbing is paramount to our success. Our core values of Gratitude, Dedication, Pride, and Innovation drive our operations.

Job Description

The Marketing Manager is a dynamic and experienced professional who plays an integral part of the Whetstone leadership team. This role requires a strategic, strong leader to drive the development and execution of innovative marketing strategies, as well as work cross functionally to understand marketing needs, act as a company brand ambassador, and drive revenue growth through successful marketing campaigns.

Qualifications

• Proven experience in a marketing role, preferably in the climbing or fitness industry
• Strong critical thinking, problem solving and data analytical skills
• Strong communication, leadership and interpersonal skills
• Experience with marketing tools like the Meta Ads Manager and Google Analytics
• Previous experience with social media, email marketing, content management systems, print and other appropriate media
• Knowledge of design software (Photoshop, Illustrator, Premiere or After Effects)
• Strong project management skills
• Ability to pivot quickly and stay on top of shifting priorities and deadlines
• Bachelor’s degree in marketing or a related field
• Significant experience with MS Office suite, especially Excel and Outlook

Responsibilities

• Develop and execute innovative marketing strategies that drive revenue, membership growth, member retention, youth programs and event participation
• Oversee all digital marketing, including website management, social media, and email database
• Serve as the primary steward of Whetstone’s brand, ensuring a consistent and seamless user experience across all channels
• Participate in strategic planning sessions with the leadership team to align marketing initiatives with broader company objectives
• Plan, set and monitor an annual budget and calendar for marketing campaigns
• Establish and track marketing relevant Key Performance Indicators, reviewing results and implementing corrective actions as needed
• Act as a liaison between the marketing team and other departments to understand marketing needs
• Analyze campaign results to determine effectiveness and strategies of future campaigns
• Support and maintain the internal marketing process including briefing, feedback, analysis, and reporting
• Manage in-house creative specialist to ensure deliverables are accurate and distributed on time
• Conduct regular performance reviews and provide coaching to enhance the team
• Keep a pulse on market research and trends to inform marketing strategies and gym operations
• Manage website to ensure info is current and tone is consistent with Whetstone’s brand/voice

Hours & Compensation

• Part time, non-exempt, hourly position – 20-30 hours per week
• $21.00 – $25.00 per hour (commensurate with experience and reference checks)
• Potential for partially remote position for the right candidate

Benefits

• Whetstone membership
• Membership for significant other
• Pro deals and industry discounts
• Free local gym day passes
• Outdoor climbing trip reimbursement
• Professional Development