Capitan Hosts Roundtable Discussion on Associations, a Powerful Tool to Automate Discounts and Build Community Partnerships to Grow Memberships

capitan header image Capitan, the CRM for climbing gyms, recently hosted a roundtable discussion with existing customers to discuss Capitan’s industry leading feature, Associations. An Association on Capitan is a subgroup of customers that receive some sort of benefit, which can include initial membership discounts (for example, first month 50% off or no initiation fee), recurring membership discounts (for example, students get 20% off monthly recurring membership fees), entry pass discounts, event discounts and shared entry passes across the Association. Associations have helped climbing gyms simplify their membership, entry pass and event offerings on Capitan. This makes it easier for staff and customers to find the appropriate product, and allows discounts or targeted offers to be granted automatically for both in-person and online sales. Four powerful options within Associations that have helped climbing gyms using Capitan are as follows:
  • Association Expiration: Organizations can set how long a customer is active in an Association: until manually removed (For example, Veterans never need to be reverified), after a set interval (For example, customers that receive corporate rates that are added on a rolling basis), on set dates (For examples, all students at the beginning of each semester). This ensures customers that are receiving discounts are still eligible. When removed from the Association, Capitan automatically removes discounts associated with the Association.
  • Reverification Window: For associations where an organization wants to ensure the customer is still eligible, they can set a reverification window before the customer is set to be removed. This allows the customer to demonstrate what the organization requires (for example, a transcript or paystub) to stay in the Association until the next reverification window.
  • Automatically add customers that complete a challenge to a set Association: When configuring a Challenge, an organization can configure it to automatically add any customer that completes the Challenge to a designated Association. 
  • Allow for online requests to join an Association: Organizations can allow customers to request to join an Association online and include uploads to streamline the process of Association management (for example, students can upload an ID or transcript online). 
Customers shared how they are already utilizing Associations with each other and provided valuable input to the Capitan team to help keep pushing Associations forward.  “Once again Capitan provides additional value. With an ever-growing roster of climbing gyms, it’s great to see Capitan taking proactive steps to understand its clients’ needs. Sharing with and listening to other gyms’ stories and ideas have led to new ideas for our gym,” said Clive Fitzsimons, who is in charge of IT at The Castle Climbing Centre in London, England.  “With Associations we can see the huge time-saving opportunities. The auto-add functions simplify our pricing structures and helps eliminate the accidental mis-selling of the entry products by our reception team. Having Challenges drop people into Associations once a Challenge is completed has also opened doors for rewarding loyalty, and encouraging customers to create long-lasting habits.”  After the roundtable, all Capitan customers were invited to vote for their favorite feature requests to continue making Associations even more powerful. Based on the voting, Capitan has launched these additional features to enhance how gyms can use Associations:
  • Automatically adding a customer to an Association after attending an event: Organizations can now offer targeted offers for participants after attending an event. This can help organizations do everything from attracting new members with offers geared towards customers in introductory courses, to increasing birthday party referrals as another way of getting young customers involved with climbing.
  • Automatically adding a customer to an Association after using a guest pass: Referrals are the best way for organizations to attract new members, and organizations can now create targeted offers to increase the rate of conversion with customers that check-in using a guest pass. 
  • Automatically adding a customer to an Association after using a specific entry pass is used: Most people that come into a climbing gym will not purchase a membership. Organizations can now offer targeted offers for participants after they visit on a select entry pass to increase conversion. Many gyms already manually allow customers to “apply” the value of a day pass towards a membership. Now gyms can automate that process and allow customers to cash in on the offer even after they have left the gym.
  • Limiting how many times one customer can use a discount: As organizations offer larger discounts upfront to help customers get over the hurdle of buying a membership, or offers targeted at reengaging customers that have not checked-in recently, Capitan can ensure the discounts are not abused by the same customer.
  • Bulk adding customers to an Association: Organizations can now work with community or corporate partners to tailor offers to their group and easily manage a large number of customers. For example, an organization may offer a local business 25% off the first month to all employees, after receiving a list of their employees. 
All of the above can tie directly into an organization’s email marketing strategy with Capitan’s integration with Mailchimp to help ensure customers are aware of the targeted offers. About Capitan: Capitan is a climbing-specific CRM that streamlines waivers, entry passes, memberships, events and more. Their open and supported API allows climbing gyms to connect with all other tools they use to run their business. Capitan is used in climbing gyms across multiple countries, from boutique bouldering facilities to large, multi-location organizations. Interested in exploring how Capitan can help your climbing gym? Book a time here for an intro call or email Capitan at info@hellocapitan.com.
CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.

Movement Keeps Growing, Plans New Bouldering Gym in the San Francisco Bay Area

Bouldering at Movement Santa Clara
Movement—the world’s largest climbing gym chain—has a new gym on the way in California, a bouldering-focused facility located west of San Jose that brings Movement’s total gym count (open or planned) to 32. (Pictured: bouldering at the nearby Movement Santa Clara gym; photo courtesy of Movement)
In an Instagram post last week, Movement Climbing, Yoga & Fitness announced plans for a new gym, Movement Mountain View, expected to open in 2025. Located in the San Francisco Bay Area, the 24,000-square-foot Mountain View location will feature over 7,800 square feet of bouldering terrain in addition to a boutique-style yoga studio, weight and fitness options, and a gear shop. Movement CEO Jeremy Levitt stated in a recent press release, “With its ideal location, extensive amenities, and welcoming community, Movement Mountain View is poised to quickly become Silicon Valley’s premier destination for climbing, yoga, fitness and adventure…The opening will further strengthen Movement’s growing footprint across the entire Bay Area.”
OnSite
“We love our Bay Area climbers, and we can’t wait to be part of the Mountain View community!” the Instagram post added. The new gym is set to become Movement’s fourth in the Bay Area, alongside the Belmont, Sunnyvale and Santa Clara locations. Upon completion, the Mountain View gym will bring the total number of open or planned Movement gyms across the United States to 32, solidifying the climbing gym chain’s place as the largest in the industry. “Keep an eye out for updates coming to our other gyms across the Bay Area as we move through 2024!” the post teases.

Touchstone Workers United Fight to Unionize First Climbing Gyms in California

touchstone climb strong union strong image LOS ANGELES – January 29, 2024 – Today, workers at all five Touchstone Climbing gyms across Southern California formally file for voluntary union recognition with company management. Organizing with Workers United, employees are prepared to file for a union election with the National Labor Relations Board on January 31, if necessary. Touted as California’s largest indoor rock climbing and fitness community, Touchstone has a poor record regarding its treatment of front-line employees. The unionization effort was catalyzed by an employee walkout in October 2023 after management failed to disclose a detailed threat of violence, directed at the Hollywood Boulders location. Following repeated requests for basic security and a lack of response from management, affected workers have found their safety to not be a priority. So far none of the safety requests have been met, despite a 3.5 hour emotional HR meeting in November. Touchstone management proceeded to close the internal Slack channels that were accessed by all SoCal employees, claiming it had become “an echo chamber for employee grievances” – referring to staff members’ posts regarding reappearances of the individual who issued violent threats at multiple gym locations. Employees want to unionize to guarantee basic worker safety protections, a living wage, expanded paid sick leave, staff-led equity initiatives and improved opportunities for growth within the climbing and fitness industry. The union bargaining unit includes desk staff, ropes safety staff, fitness instructors, janitorial staff, coaches and routesetters – totaling over 100 employees – from all five Touchstone gym locations in Southern California: The Post (Pasadena), Hollywood Boulders (Hollywood), Verdigo Boulders (Burbank), Cliffs of ID (Culver City), and LA Boulders (DTLA). Staff hope that their organizing efforts will guarantee robust improvements in gym safety, DEI protections, and financial stability for employees. Worker interviews and photos are available upon request. SOCIAL MEDIA  Instagram: @touchstoneworkersunited Twitter/X: @TSworkersunited QUOTES: Climbing gyms should be a place of community, not a place where you worry about workplace violence. We need a union just to have our security concerns heard. ~ Jess Kim | Desk Staff, The Post We here at Touchstone are unionizing because for too long we have entrusted management with the exclusive responsibility of creating an equitable and safe environment for both employees and members alike. After a series of recent events, we’ve realized that as the people who are directly interacting with both our peers and customers on a day to day basis, we have the unique perspective necessary for creating and maintaining policies that will help meet the needs of everyone. We love our jobs and our community and we firmly believe that through unionization we can not only work toward the collective betterment of the quality of life for our staff, we can ensure, in perpetuity, that the gyms themselves will make changes that align with the views of the our staff and our community together, and not just satisfy the goals of an touch minority. Our ultimate mission is not just to right recent wrongs, but to make sure the people who work our positions after we are gone, and the community they foster, feel as seen and protected as can be. “ ~ Desk Staff | Hollywood Boulders (requested to remain anonymous due to fear of retaliation) I am joining the union because I want to feel safer at work and receive fair benefits as an instructor. ~ Yoga Instructor | Hollywood Boulders (requested to remain anonymous due to fear of retaliation) We are unionizing because we love our gyms and community and want to take a greater role in creating an equitable, safe space for all of our friends and colleagues. ~ Jordan Mueck | Desk Staff, Cliffs of Id For months, we have called upon Touchstone Climbing to listen to their staff regarding safety and health concerns and received no response. Thus, we are unionizing to hold Touchstone accountable to the standards they claim to value, including diversity, equity, and safety for their employees and the community that attends their gyms. Ensuring that the entire staff is respected and compensated fairly will enable us to continue building up the gyms and community we know and love. Through collective unionization, we will have a voice that Touchstone will no longer be able to ignore. ~ Patrick McHugh | yoga instructor and former desk staff, LA Boulders
CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.

USA Climbing Announces the National Training Center Project

sketch of usac training center

USA Climbing is developing plans to build a National Training Center (NTC) in Salt Lake City, Utah! Potential elements of an NTC include housing the headquarters for USA Climbing; hosting large-scale, world-class events; and providing a variety of training spaces, climbing terrain, and other resources to strengthen the development of competitive climbers (Youth, Collegiate, Para, and Elite) from across the country.

We hope the center will enhance competition climbing programs throughout the United States and inspire the next generation of athletes.

sketch of usac training center

USA Climbing is committed to working with our members to develop an NTC that best serves our community. Stay tuned for upcoming opportunities to share your ideas on ways to make the NTC something we can all be proud of.

sketch of usac training center

For your reference, The Salt Lake Tribune recently wrote  this article  with information about the NTC project. In due time, USA Climbing will be sharing updates and NTC resources through a  National Training Center landing page.


CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.

RR18 Calendar & Tickets Now Live!

reel rock header image Check the Reel Rock 18 Tour Calendar and get tickets now for events starting February 16, 2024! The RR18 World Tour kicks off with two back-to-back World Premiere nights in our hometown of Boulder, CO before hitting the road to hundreds of cities globally. Many of our events feature athlete appearances, local speakers, community fundraising, onstage Q&A’s, gear giveaways & so much more. Find a show near you & get tickets now! RR18 Calendar & Tix New locations & showtimes are added daily. Don’t see a show near you? Learn more about becoming a Reel Rock host. Find a Show | Watch the Teaser | See The Lineup reel rock line up image Immerse yourself in four new climbing films from across the globe: a visionary first ascent on Japan’s mythical Mt. Mizugaki; a climbing community held together in war-torn Ukraine; a treacherous free ascent of Jirishanca in the Peruvian Andes; and an exploration of Mallorca’s deep-water soloing. Watch the teaser now & get stoked!
CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.

Access Fund Announces Heather Thorne as New Executive Director

Access Fund Announces Heather Thorne as New Executive Director

image of Heather Thorne

BOULDER, Colo. After a rigorous national search, the Access Fund board has selected Heather Thorne as the organization’s newest executive director. She replaces Chris Winter, who stepped down in 2023 after a five-year tenure.

Access Fund’s board of directors and executive search firm CohenTaylor evaluated more than 100 highly qualified candidates over the past seven months in its search for new leadership.

“We’re thrilled to have Heather take the helm at Access Fund,” says Hilary Harris, Access Fund Board President. “Heather consistently impressed our hiring committee, and we can’t wait for climbers around the country to meet her.”

Thorne has decades of experience as a strategic and collaborative leader, including building and managing large teams at Google and as a vice president at the nonprofit Grameen Foundation. She is well positioned to increase Access Fund’s reach as we navigate the unprecedented growth of our sport, while maintaining a laser focus on the organization’s core mission.

image of Heather Thorne

“I’ve been a dedicated Access Fund supporter since the team partnered with the Washington Climbers Coalition to save my home crag of Index, Washington 14 years ago,” says Thorne. “As climbers around the country face increasing threats to sustainable climbing access, and the landscapes themselves are under pressure, our work is more critical than ever.”

“I’m thankful that Access Fund’s strong leadership team and dedicated staff are ready to help Heather take on her new role and succeed,” says Harris. “We are at an inflection point in the work to ensure sustainable access for current and future climbers, and we firmly believe that Heather brings a unique skill set to lead the organization through the challenges ahead.”

An avid climber and lover of wild places, Thorne began climbing in the mid-90s, and developed a love of splitter cracks on long multi-pitch routes. From the alpine crags of the North Cascades to the walls of Yosemite, the canyons of Red Rock, and the steep faces of Eldo, Thorne loves seeking out spectacular climbing in beautiful natural settings, and is eager to meet climbers in new destinations across the country.

image of Heather Thorne

“I’m honored and incredibly excited to bring together my professional experience and my passion for climbing, conservation, and community to support Access Fund’s mission,” says Thorne. “Whether you’ve been an Access Fund member for years, have not been involved for a while, or are just starting to get outside, we’re here for you. Our incredible team of staff, donors, and partners is committed to ensuring that climbers across America can enjoy the beautiful climbing landscapes that inspire us all, for generations to come.”

Thorne is already getting to know the Access Fund team, and her first official day is February 12. Access Fund thanks Vice President of Policy and Government Affairs Erik Murdock for his excellent leadership as Interim Executive Director over the last eight months as policy issues took center stage for the climbing community. Erik’s dedication to the climbing community cannot be overstated.

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Access Fund is the national advocacy organization that leads and inspires the climbing community toward sustainable access and conservation of the climbing environment. Access Fund represents more than 8 million climbers nationwide in its work to protect and conserve the land, fight for sustainable access, and build a community of inspired advocates. For more information, visit accessfund.org.


CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.

Routesetting Trends of 2023

Lache move at Stone Summit Atlanta Bouldering
Laches, spins on slabs, circuit-style grading and increased professionalization…routesetting in climbing gyms evolves every year, and these trends and more stood out last year. (Photo by Jason Chang @theshortbeta of a lache move at Stone Summit Atlanta Bouldering)
As we look back on 2023, it becomes increasingly clear that the year featured some unique developments in the world of routesetting—developments that were separate or idiosyncratic to the annual developments in other areas of the climbing gym industry. So, as something of a compendium to the forthcoming 2023 Gyms & Trends Report, we have compiled a list of some routesetting trends of 2023. This is not intended to be an exhaustive list; in fact, each gym likely has its own routesetting trends that stem from the unique interests and climbing predilections of its community. In some cases, those local (or regional) trends might be similar or identical to the trends listed here, but in other cases they might be different.
TACO Skin Sander from Chalk Cartel
On the whole, volumes seemed more ubiquitous than ever in 2023, and social media likely played a role in inspiring an unprecedented number of routes. “Maybe the big trend is this idea that there are plenty of moves that are still out there that are cool, exciting, valid climbing moves and experiences,” Level 5 National Chief Routesetter Cody Grodzki tells CBJ. “Given the time and space, people can play with and create those moves and then share with other members of the community—and I think with social media, it’s so much easier to do that these days because you can see what holds people used, you can see what angles they used, you can watch [a video] and pause and say, ‘OK, that worked because of this,’ or ‘If this is blocked, then that forces this.’” Such digital democratization of the routesetting craft is not necessarily unique to 2023. But with social media usage hitting record numbers last year, it’s likely that Instagram, TikTok and other platforms were more a part of routesetting in 2023 than any previous year. But we wanted to go deeper than these observations, so we reached out to a number of routesetters to inform a more nuanced list of trends, especially pertaining to routesetting in North America. Here’s what we came up with…

TREND 1: Comp Moves Scaled for Gyms

One could make the argument that competition climbing achieved unprecedented popularity in 2023, as it was still riding the momentum of the 2020 Tokyo Olympics and gaining propulsion toward the upcoming 2024 Paris Olympics. To that point, many routesetters interviewed for this article cited an increase in the amount of “comp moves” set at their gym for commercial purposes (meaning the moves were set for the gym’s general clientele rather than set specifically for a competition or youth team at the gym). Granted, there is no clear-cut answer as to what makes a particular move a “comp move.” But many routesetters agree that the more dynamism and coordination a boulder/route entails, the more likely it will be thought of as compy. “I think what most people refer to as ‘compy moves’ are usually runs, jumps or dynos, and the thing is, those moves are also out there in nature, and more importantly they can teach you something,” says Vini Campos, Head Routesetter for Movement Gowanus. “I think American gyms have a lot of catching up to do with the rest of the world, and not just the routesetters but the customers too. What we refer to as ‘compy’ tends to be fairly common everywhere else. We rely too much on powerful, finger-strength boulders and don’t give enough credit to the jumpy, lower-body-dependent ones. In a commercial set, I try to have a balance between the two.”
Rockwerx
Still, the overarching trend observed for 2023 was not simply a profusion of difficult, World Cup-style boulders in a gym setting; it was comp-style boulders being altered and amended to appeal to a broader gym clientele. In other words, many gym routesetters noted interesting boulders on the World Cup or elite USA Climbing circuit, and then modified those boulders for their own gyms in ways that likely lessened the V-grade but retained the spirit and general beta (in concept) of the originals. “There were plenty of years and plenty of places—and they probably still exist—where the thinking was, ‘Climbing is climbing, and comp climbing is comp climbing; they’re two separate things: Climbing is pulling on small holds, bearing down—think of outdoor climbing—and comp climbing is its own beast,’” explains Cody Grodzki. “But now the trend is that [comp climbing] is seen as really cool—comp routes are being shared more now, and gym owners are being more open to the idea of providing setters the resources to try comp things in the commercial environment. The gym owners realize that their members are watching comps and wanting to emulate a move they saw their favorite athlete or athletes climb on in a version that is accessible to them. That’s pretty cool, and I’m seeing that more and more.”
Climbing on mirror-like macros at the Grip Showcase Chattanooga
Dual-texture holds have become a staple in commercial setting environments, coming in all shapes, sizes, and varieties of look and feel. (Photo by Andrew Gonzalez @agonaphoto of Elevation’s mirror-like macros at Synergy Climbing & Ninja for the CBJ Grip Showcase Chattanooga)

TREND 2: The Dual-Tex (and No-Tex) Boom

Dual-tex holds, or holds that have a textured and non-textured portion, date back to the early 1990s, with shapes crafted by Ty Foose and, later, Laurent Laporte. But the industry has seen a recent reemergence of dual-tex shapes, mirror-like macros, and no-tex holds of late—holds that only have that glossy polished surface without any grit. Dan Yagmin, owner and shaper of Decoy Holds, says dual-tex has increased in popularity recently as a useful tool to allow setters to force moves, especially within professional competitions. “A lot of people pay attention to this [World Cup] setting—large dual-tex shapes have a big presence on the stage, which has influenced the trend,” he says. Mathieu Achermann at Flathold explains, “Dual-texture helps the shapers to create holds where you can force the direction of the grip…As the dual-texture is slippery, it forces the climbers to use one specific zone of the holds and it is really helpful for the shapers to make one-directional and forced prehensions.”
Trango Holds Pardners
Additionally, dual-tex is aesthetically valuable for setters, climbers, and gym owners wanting extra brightness on their walls. “Dual-texture offers a nice surface where you can always see the colors in the gyms even with a ton of chalk on it. It also creates nice dimension on pretty ‘normal’ and basic shapes,” Achermann says. Jackie Hueftle, COO and co-founder of Kilter, comments on a similar value of dual-tex in competitions, noting dual-tex can provide “an easier visual as to where and how the hold should be used, which is helpful for a sport like comp bouldering that relies on the look of the problem on the wall and the spectators ability to understand what is going on visually from a distance.” According to Yagmin at Decoy, in the past it was the labor-intensive job of the shaper to develop the shiny surface portion of a hold during the manufacturing process, while these days many manufacturers—especially those that manufacture fiberglass—create the shiny surface, allowing hold companies to create dual-tex holds at a much faster rate. Yagmin believes “dual-tex is an amazing tool to help promote interesting movements,” but notes the style that has evolved with dual-tex may not be appealing for some climbers.

TREND 3: The Jump-Press

Each year seems to have a particular move that is en vogue, often stemming from an eye-catching move being showcased on the World Cup circuit. For 2023, that move was the jump-press featured on the fourth boulder of the men’s final round at the Hachioji World Cup in April. Cody Grodzki, who was part of the routesetting team at that Hachioji World Cup, reflects, “We tested the move a lot, but if you remember, it failed because no one had seen it before; it was too complex, nobody knew what to do or how to handle it.” Whether or not the move had been seen before, it’s true that none of the six finalists at that World Cup progressed to that boulder’s zone hold. And it’s possible that the jump-press would have been relatively forgotten afterward if the World Championships had not allowed for the concept to be spotlighted again just a few months later. “When [World Championships Chief Routesetter for Boulder, Remi Samyn] called me and invited me to be on the World Championships’ [routesetting] team, I was so happy and shocked and grateful and all those things,” remembers Grodzki. “And when we were talking about plans and ideas, I said, ‘Remi, we’re going to have over half of the Hachioji [routesetting] crew on the Bern [World Championship] crew—it could be cool to bring that jump-press move back and see if [the competitors] have been training it, see if they have been familiarizing themselves with it, and see if other people have been setting this for them to practice on.” The idea gained traction and resulted in Grodzki and another setter, Tomasz Oleksy, setting the jump-press as a midway point on the third boulder of the men’s World Championships final round. This time, a couple competitors stuck the move and continued to the top of the boulder, which allowed the completed jump-press to be seen by a massive audience. (To date, the replay of that World Championships final round has amassed 132,000 views on YouTube). Naturally, shortly thereafter, the jump-press move was observed being set more and more at commercial climbing gyms around North America and the rest of the world.

TREND 4: Circuit-Style Grading

Although many climbing gyms (such as Bouldering Project) have been using color wheels and other unique formulations for boulder rating systems for years, 2023 saw a number of new and existing gyms opting for circuit-style grading or a mix of traditional and circuit-style grading, a trend that’s not isolated to last year. (Circuit-style grading is a methodology in which a boulder is given a range of grades—say, “V0-V2”—rather than a single grade, as in traditional grading.) For example, Evolution Boulders, a Manassas, Virginia gym, opened with circuit-style grading in July, 2023. Corey Porter, co-owner of Evolution, says the grading system was implemented to account for the subjectivity of grades, eliminate grade chasing, and encourage climbers to try a broader range of boulders.
Approach
Stonetree Climbing Center, a bouldering gym in Helena, Montana, switched from a single-grade system to a range system in 2023 for similar reasons. Megan Helton, co-owner of Stonetree, tells CBJ she now sees climbers trying routes beyond their redpoint, and grade-chasing less often. “Plus, grades are very much subjective, so grading in a range feels more ‘fair’ than having a static number,” Helton says. “We wanted to try this system to encourage people to try routes outside of the single number grade that they typically climb. We have found that people will identify strongly with their flash grade number and not try something that might be a little harder. With a range grade system, you don’t know the specific number you are trying, and so you have to try anything within the same color tag.” With circuit-style grading, the boundaries of a single grade are generally considered to be more fluid. “The setters are able to focus on making the climb fun and educational instead of getting wrapped up in the question of whether it fits a strict V definition,” Porter at Evolution says. “To put it concisely, there was an initial learning curve, but we’re better off for it because we get to focus on the heart of the climb instead of just an arbitrary number.”

TREND 5: Laches

Lache sequences have been around for years, but they received a big spotlight near the end of 2022, particularly when several lache moves were featured in boulders at USA Climbing’s National Championships in November of that year. It took a few months for such moves to further proliferate in gyms around the country, but by mid-2023, laches—a parkour term for movement that entails swinging horizontally from one hold or surface and landing on another hold or surface—had become a noticeable trend. “I think Laches were popular for a few reasons,” Vini Campos at Movement Gowanus explains. “They look super cool for the spectator, they are fun for the climber, and they can be incorporated in many different ways.” Campos adds that his preferred way to set a lache is utilizing a corner of the gym in which one wall angle is overhanging and the landing wall is vertical. He typically sets the landing for the lache first and then works backward to gauge where—and how far away—the lead-up move can be. He also points out that a lache often is not the crux, but rather a dynamic way to get the climber closer to the boulder’s crux. “The lache is a great setup move for the main attraction,” Campos says.

TREND 6: Spins on Slabs

Another move set on the 2023 World Cup scene that generated buzz was the slab spin. In this move, the routesetter aims to force the climber to do a 360-degree turn while traversing on a slab. As one might imagine, it’s an incredibly challenging move to force; many climbers (particularly beginners) will first and foremost not read a full-body rotation as part of the beta, or will try to break the beta and complete the traverse without spinning. But such complexity also plays into why the move became so popular in 2023 for routesetters and climbers alike. “In contrast to a lot of the other trendy moves this year, [the slab spin] required the climber to depend more on their lower body,” explains Campos. “It was footwork intensive, technical, and did not require much upper body strength. It also engaged the climber with the crowd.” Campos’ point about crowd engagement is apt—and it doesn’t necessarily pertain only to competition crowds. “Slab spins” make for really enjoyable moves to project as a group at gyms. “We don’t usually get to see the facial expressions and body language that competitors and fellow gym climbers express while on the wall, but this move put it all out there in the open,” Campos told CBJ. Campos says that dual-tex or no-tex volumes (or fiberglass macros) and small foot jibs can help force the spin. The key, he says, is to block footholds (or utilize small jibs) so that the climbers cannot match their feet and have no choice but to pivot, in order to get a foot on another hold.

TREND 7: Dynos on Ropes

Related to the aforementioned trends, anyone who watched a lot of elite-level comps in 2023 likely noticed larger, more complex jumps in the rope/sport discipline. In fact, in 2023, the World Championships’ final sport routes had all-points-off moves. Additionally, USA Climbing’s national championships featured a jump on almost every route in all rounds of competition in the men’s division. And a common way to conclude a rope route at comps has long been a dyno to a jug. “From a routesetting perspective, we know that the competitors are prepared to dyno and are really skilled at it,” Chris LoCrasto, USAC Level 5 National Chief Routesetter and Sales Representative at Essential Climbing, says. “So, we want to test them on dynos.” Dynos, in particular, add pressure to the athletes to not biff a move; LoCrasto notes even simple jumps can be quite effective because they “cause a great deal of stress while onsighting and throw the climber out of their flow or rhythm.”
Kilter Board
Sydney McNair, USA Climbing L5 Routesetter and Head Setter at NH Climbing & Fitness, says, “Climbers continue to evolve and get stronger. Setting high-risk moves in a competition helps create separation.” McNair tells CBJ these moves don’t necessarily have to be incredibly difficult, but should make a climber second guess their approach to the dyno. McNair sets dynos to test an athlete’s ability “to commit and move confidently,” but notes, “these types of moves can also create bottlenecks, so you have to be strategic in how you implement them.” LoCrasto at Essential Climbing predicts, “We will continue to see more bouldering and coordination-style moves making their way into lead comps, especially as the athletes are moving away from being bouldering or lead specialists. Bouldering saw a huge style change over the past decade, and what is now commonplace was mind-blowing ten years ago. I think the Lead [discipline] will likely have a similar evolution in style.”
Routesetting with ppe at Movement Gowanus
Ideally standard practice rather than a trend, an increased use of personal protective equipment and other safety measures is being observed in more climbing gyms around the industry. (Photo by Amalia Wompa of a routesetting session at Movement Gowanus)

TREND 8: Increased Safety Measures

While there was not a distinct moment of an emergence of increased safety measures in 2023, it has certainly been a much discussed and evolving trend in the routesetting profession, particularly with the increased commercialization and popularity of climbing. For instance, it is becoming more common to see routesetters wearing ear and eye protection, and it is now considered a faux pas by the industry at-large for a routesetter to leave a hold or drill on top of a ladder. Routesetters are also becoming increasingly aware of the risks involved with standing on the top of a ladder, or the risks inherent in not wearing a helmet or not using drill tethers while setting on a rope, as a few more examples. And in 2023, specifically, the Climbing Wall Association released a landmark Routesetting Guide directed at commercial setting programs—the product of years of collaboration between CWA Routesetting Committee members and other leading setters around the industry—that has an entire chapter devoted to risk mitigation. Matt Birch, Head Routesetter at Whetstone Climbing, tells CBJ that safety practices were virtually nonexistent when he started routesetting in the mid-1990s; he and his coworkers did not wear eyeglasses, ear protection or helmets. And in that era, signs posted in gyms warned climbers that holds might spin or break. Routesetters were also expected to provide their own gear. Birch says that such lax safety standards remained unchanged into the early 2000s. “Routesetting wasn’t viewed as a career or job, but it was just something that climbers did,” Birch explains. “So, you theoretically had the experience or enough wherewithal to do it moderately safely.”
Atomik Climbing Holds
In 2023, however, head routesetters and owners have a much better understanding of the risks involved with the job. “It’s dangerous, and we should have some rules and regulations to make setting safe,” Birch says, explaining a significant difference in 2023 compared to the mid-1990s is the more common use of helmets, ear and eye protection, and “better equipment, like the rig and separate ropes for hauling.” Birch adds, “As a job, routesetters have been abused. So, to have more safety and accountability is definitely good for the industry.” Birch stresses that increased safety measures “will mean that routesetting is a career or a job that’s aspired to…because it’s an industry that’s thought safety is important.” Furthermore, Tonde Katiyo, World Cup routesetter and international routesetting instructor, believes safety shouldn’t necessarily be a trend. “Safety should be a standard practice designed to keep setters safe, not a feature to make a setting program more attractive,” he explains. However, Katiyo does note that setters are “trying to take better care of their bodies in a tough, unregulated job,” and in a more litigious industry, “the fear of liability” regulates some safety requirements. “There are a lot of safety procedures that are just genuine attempts to comply with existing legal obligations in the workplace,” he notes. “I honestly don’t think this is a bad thing; for the climbing gym industry to function properly, making sure liability is covered is important.” While routesetting appears to be moving toward increased professionalization, for liability or other reasons, the industry has significant room to move forward. Many gyms still do not require their routesetters to wear ear and eye pro, and many routesetters continue to use one-rope systems. At the same time, routesetter care is more frequently emphasized today than at any point in the profession’s history. Hopefully, that care and safety measures will only continue to increase in the years to come.

New, Training-Focused California Gym by ICP is Being Tailor-Made for Growth and Improvement

California Climbing Collective training area rendering
A prolific supplier of climbing walls in Australia, Climb ICP is making a splash in the United States market with its latest gym project, a new training center that will have something for everyone. (All images courtesy of Climb ICP)
In the heart of the Golden State, Climb ICP is embarking on an exciting venture to construct a cutting-edge climbing gym in San Francisco. Operated by California Climbing Collective (CCC), the gym is being built with a goal of taking climbing training to the next level and will feature a diverse range of climbing surfaces, diverse training tools, and a fresh design approach. With an expected completion date in early 2024, the gym project is poised to leave a lasting mark on the city’s climbing scene. Australia-based ICP, in its first venture on American soil, is hoping to build upon its reputation for innovation in the climbing gym construction sector of the industry in joining forces with CCC owners Radu Popescu and Summer Bombard. Popescu and Bombard bring over two decades of industry experience and are well-known coaches and setters in the climbing world. For Popescu, the collaboration with ICP stood out not merely for the ICP team’s expertise and quality, but for a deeper alignment with the company’s vision. “The thing that excited us most about working with ICP was their interest in our company’s vision and goals,” says Popescu. “They have the knowledge and resources equivalent to all the big-name wall manufacturers, and their attention to detail and collaboration was above and beyond our expectations.”
CCC planned speed wall
Located in the SOMA district of San Francisco, the planned CCC gym will bring over 4,000 square feet of climbing terrain to the area, including space to train for speed climbing on shorter walls.

A Gym Tailored for Training and Coaching

The upcoming gym is being designed with a strong focus on training and coaching, to help fill the demand in the region for dedicated spaces that help climbers of all skill levels improve their abilities. With guidance from ICP, the CCC owners are incorporating gym features that address specific climbing and training needs of the climbing community in San Francisco. Climbers can look forward to a Kilter board and a campus board, for example, which will help them work on their strength, technique, and problem-solving abilities. The inclusion of these tools and others underlines the gym’s dedication to fostering growth and improvement in the local community. Climbers are in for a treat with the gym’s diverse range of climbing surfaces. Whether you’re a fan of steep and challenging overhangs, enjoy the delicate intricacies of slab climbing, or seek high-intensity training for comps, CCC will have something for everyone. This variety is being intentionally integrated to create a space where both beginners and seasoned climbers can hone their skills and take on new challenges. CCC will even feature a dedicated section for speed wall training in the bouldering-focused gym, with the standard speed route divided into three separate parts (with some overlap). This setup makes it possible to practice each section of the speed route without having to do the bottom over and over again, and further enhances the gym’s variety of offerings for climbing enthusiasts.
Planned bouldering walls and volumes at CCC
ICP’s High-Volume setting and Unique Raps system are integral to the design of the new gym, which will have a wide array of wall angles and training tools.

Unique Raps System: A Modern Approach

One of the most exciting aspects of the CCC build is ICP’s Unique Raps system. The modern approach to wall design blends wall angles and volumes seamlessly, creating flat expansions of the wall. The system was designed to foster endless creativity in routesetting, providing an ever-changing and dynamic climbing experience for gym-goers. ICP’s belief in High-Volume setting (using a variety of volumes to dramatically alter the shape of the wall) is also being incorporated to open up new opportunities for climbers of all skill levels, challenging them with 3D climbing. The ICP-built gym in San Francisco is more than just a climbing space; it’s a hub for community and creativity. Collectively with the local community, CCC and ICP are working to create a focal point for climbers, trainers and enthusiasts to come together, share experiences, and support one another’s growth in the sport. Click here to read more about the California Climbing Collective project.  
This story was paid for by the sponsor and does not necessarily represent the views of the Climbing Business Journal editorial team.

Movement Climbing, Yoga, and Fitness to Open New Gym in Mountain View, CA

Movement Mountain View is Set to Expand Climbing, Yoga, and Fitness Experiences for Bay Area Community

movement mountain view image

Mountain View, CA (PRUnderground) January 24th, 2024 – Movement, the largest nationwide community of indoor climbing gyms, today announced plans for their newest facility: Movement Mountain View. Slated to open in early 2025, this state-of-the-art facility located at 630 San Antonio Road in Mountain View, CA (the site formerly occupied by Sprouts Farmers Market) will offer 24,000 square feet dedicated to the art of bouldering. The new facility joins other nearby Movement gyms in Belmont, Sunnyvale, and Santa Clara, CA. With a prime location off of El Camino Real, Movement Mountain View will provide access to thousands of bouldering routes for climbers across Silicon Valley. For those looking to start climbing or simply to hone their skills, Movement Mountain View plans to offer a full lineup of classes. In addition, guests can expect yoga and fitness classes, cardio zones, weight training, and more, to offer a comprehensive fitness regimen. “With its ideal location, extensive amenities, and welcoming community, Movement Mountain View is poised to quickly become Silicon Valley’s premier destination for climbing, yoga, fitness and adventure,” said Jeremy Levitt, Movement CEO. “The opening will further strengthen Movement’s growing footprint across the entire Bay Area.” To learn more about Movement Mountain View, visit: https://www.movementgyms.com/mountain-view/ And follow us on Instagram: https://www.instagram.com/movementgymsbayarea/ About Movement Climbing, Yoga, and Fitness Movement is the largest nationwide community of indoor climbing gyms. Every Movement facility is committed to growing the climbing community through a shared vision to empower personal transformation. Movement gyms feature bouldering, top-roping, lead climbing, and amenities like yoga studios, functional fitness, cardio zones, and climbing gear shops. Each facility caters to participants of all abilities – from competitive athletes to weekend adventurers and families. Learn more at Movement Gyms.
CBJ press releases are written by the sponsor and do not represent the views of the Climbing Business Journal editorial team.

Climb Insider: podcasts and stuff for managers

image of climber in gym

Just a few thoughts

How do you begin outdoor bouldering? And the flip of that, what lessons can you take from the crags back indoors to get stronger? Both of those are explored below. Plus several upcoming events for gym managers, a bit of auto belay guidance, a risk management framework, and plenty of new podcasts. See The Freshest Job Posts Here

Community & Culture

Elevate Climbing Walls

For Routesetters

For Managers

Training Tips