Momentum Brings Pro Training to SLC

System board at Momentum in Millcreek, UT
System board at Momentum in Millcreek, UT
Very few climbing gyms in the US have put as much thought into training climbers as Momentum Climbing, which is based in Salt Lake City, Utah. At their new Millcreek location, Owner and General Manager Jeff Pedersen has set aside 3,000 square feet and put up $100,000 to create one of the premier climber training areas in the US. For Pedersen, a training area is not focused solely on creating better climbers, but has more to do with keeping all climbers excited about climbing. “As members progress in climbing, they hit plateaus (like we all do!),” Pedersen told CBJ. “Having an integrated climbing/training area affords the business a chance to keep its members progressing in their personal goals.” The business case for this is clear: if they continue to enjoy climbing, they are likely to be dues-paying, long-time members of Momentum. “We hope to use this area as a way to keep our members unstuck, psyched and engaged,” Pedersen said. momentum training_ jonathan_vickers

The Space

Momentum’s 3,000 square feet training space is divided roughly in 3rds: One-third climber zone with training “toys” like:
  • 26′ x 15′ 45-degree woody, with every t-nut filled with a hold
  • 2′ x 6′ wide ceiling-suspended campus boards with slide-able kickboard (climbers can choose to use foot jibs, or can let feet hang free)
  • Pegboard
  • 12’ x 12′ adjustable systems wall (30-50 degree)
  • Crossfit style lifting system by Rogue
  • 30′ long Poutre beam
  • Rings and Atomik Bombs
One-third Crossfit training zone; and One-third traditional fitness zone with cardio, free weights and exercise machines. Salt Lake has always had a reputation of having under-the-radar, exceptionally strong climbers. “Salt Lake area climbers have always trained hard,” Pedersen said. “I remember when there were no gyms and we were all just building woodies to train on through the winter in order to not have to spend weeks failing in the spring once we got back out on the rock.” Pedersen and his team, which included Noah Bigwood, Brendan Nicholson, Eric Kubiac and Justin Wood, pooled their collective knowledge to create the ultimate climber training space.
“With Momentum Millcreek, our approach was to integrate the best of that old style garage training with a modern gym and modern training equipment (hence the proximity of the climbing training zone to the Crossfit zone). This integration allows us to not only create amazing training circuits for a variety of customers/members, it also visually conveys in an instant to very new climbers or prospective members that climbing is not only a sport, it is an alternative form of complete fitness.”

Using the Space

Though the training deck is always open to members and other customers, Pedersen wants to get the most value out of his investment by using the space in the most efficient manner possible. He will do this by offering small group training for an additional fee; for members looking to improve in specific areas or who have date-driven objectives (such as a climbing trip, competition or seasonal route goals), training guru Steve Maisch will provide detailed personalized training plans that integrate the Momentum training deck. One unique way Momentum plans to use the space will be by offering “Ask an Expert” hours. During scheduled hours local climbing experts will hang out on the deck and take whatever questions come. Throughout the past seven years running their Sandy, Utah location, Pedersen has learned that, “The questions we get [about training] fit a pretty big range,” he told CBJ. “Newer climbers may have no idea how or why someone would use certain climbing apparatuses; more experienced climbers may know how to use the stuff, just not how to use it in context of a weekly climbing/training schedule, or how to advance their abilities toward some specific goal.” According to Pedersen, this suite of training services is aligned with their core business strategy of acquiring existing climbers as members, creating new members out of day pass walk-ins, and retaining all members. “The inspiration for the training deck was to create a facility where existing climbers could find one-stop training for any rock goal, general improvement or competition,” Pedersen said. “New climbers could enter in as beginners, progress as far as their passion drives them and have the opportunity to learn from and be inspired by experts training in a cutting edge fashion.”

CWA Launches Certification Summit

cwa_cwi Press Release: The CWA is proud to announce the launch of its first members-only Certification Summit. Held at the new Petzl Institute in Salt Lake City, Utah from October 7-11, 2014, the event will include certification courses, clinics, round tables, and additional training from the CWA and Petzl. The Certification Summit is specifically designed for facilities with multiple certification and re-certification needs and provides applicable options for any climbing facility employee. All certification courses include free half-day clinics and round tables. Register soon – space is limited! Certification Courses:
  • Petzl Equipment Inspection
  • Petzl Work at Height for Gym Employees
  • First Aid and CPR
  • CWA Climbing Wall Instructor (CWI) Certification and Re-certification
  • CWA CWI Provider Certification and Re-certification
Clinics (free with certification courses):
  • Belay
  • PPE
  • Rescue
  • Work at Height
  • Wall Inspection
Round Tables:
  • CWI Candidates
  • Re-certified CWI Providers
Find more information at Climbing Wall Association.

A Measured System From Atomik

Bomb center at The Wall
Bomb center at The Wall
The hottest trend in the climbing gym is not the climbing wall, but the dedicated training area. A big part of this popularity is due to one company taking a risk and reaping the rewards by designing the most extensive selection of training holds and tools on the market today.That company is Atomik Climbing. Atomik is a special breed of climbing hold company; they design, shape, pour, ship and market all of their holds out their headquarters in Provo, Utah. Owner Kenny Matys told CBJ in an email interview, “Our staff can take a product from concept to market quickly and efficiently without any red tape.” To put so much effort into producing 150+ unique pairs of climber training devices seems like a bold move in an industry that, historically, has embraced creativity in the training area only if it comes in the shape of a hangboard. According to Matys, however, developing the training series — which includes system holds, measured campus rungs and pull-up holds — was simply a matter of need. “Our efforts have been put in to this area of the climbing hold market because it was not being done,” he said. “It’s clear that the gyms being built are steeper and climbers getting stronger. Atomik is simply providing the tools necessary to get in grip specific training.”

Training Catches On

Historically, training and training programs have not been a major source of revenue for US climbing gyms. Even now it’s not easy to parse out the financial benefit of having a robust training area. But as more gyms are built we are seeing a trend towards having extensive training areas that include a mix-and-match assemblage of training devices aimed specifically at climbing muscles: tri-difficulty campus boards, hang board centers with up to 6 different models, gymnastic rings, pôutre beam, bomb hang center (see below), multiple thickness pull-up bars and adjustable system walls. Major gym developers such as Momentum near Salt Lake and Earth Treks in Golden, Colorado have given considerable space to their training area, which is a departure from the days of old when hangboards were hung above bathroom doors and the closest thing to a system wall was seven pockets scrounged up from the hold closet. This latest passion for training is fueled in part by European training videos and books like Gimmee Kraft, which are showcasing how European competitors are training for and winning World Cup competitions.
Measured crimps
Measured crimps

Systematic Measurement

The systems wall is one of the main beneficiaries of Atomic’s training-specific line of climbing holds. The fundamental theory behind a systems wall is that the holds are symmetrical, providing an equal training opportunity for each hand. Each pair of holds can be orientated in any one of the four-basic hand positions: undercling, gaston, side pull or straight down. It helps to have a series of different grip types like pinches, crimps, jugs, slopers or pockets to train different muscles and movements. Hold companies have been selling grips that work on system walls for years, and some like eGrips even have system tiles that can be turned to create different training regimes. But no company has taken system training as far as Atomik has with their new system Measured holds. What makes Atomik’s “measured” holds unique is that each style has two specific aspects, thickness and angle, that are offered in a progressive series to provide different training levels. For example, the measured crimps start at 1/2-inch thick with a 60 degree incut, go down to a 75 degree incut, then to a 90 degree flat crimp, and if thats too easy there is also a 105 degree crimp which is more like a “slimper” (slopey crimper). The series repeats with a 3/4-inch thick crimper, on up to a 1.5-inch thick crimp. Measuring the holds in this way lets the customer have a better idea of what they are buying and gives the athlete a systematic way to tailor their training and asses their progress. “What the Measured Holds do is … offer the coach and athlete an exact way to design a periodized training program,” said Matys. For example, Matys described an example power workout:
“On day one, you may do only a few moves on the 3-inch at 110-degree sloping pinch. Then on day two, training power endurance, you could integrate the same width of 3-inch but at a 90-degree neutral pinch for as many as 20+ moves. You can finish on day three with endurance training on the 3-inch at 80 degree incut pinch. The point is not the specific workout I’m mentioning but rather the notion that you can fatigue the exact same grip muscles in a controlled and ‘measured’ environment.”

Da Bomb

Perhaps no other training device in the last 5 years has taken climbing training by storm quite like Atomik’s Bombs. Now seen in almost all progressive climbing facilities, the Bombs have usurped the venerable gymnastic ring as the go-to pull up and core apparatus. First developed in Europe with the name Power Balls, these baseball to softball size spheres didn’t take hold in the US until Atomik took the idea and improved upon it. “When I saw that the hardware they were using was not acceptable to our test criteria, I felt Atomik could bring a complete line with stronger hardware to the market,” Matys said. Some climbing gyms, like The Wall in Vista, California have built specific rack centers that hold the entire line of Bombs, Missiles, and Pipes. Even American Ninja Warrior has incorporated them into their obstacle courses, forcing participants like Isaac Caldiero to build their own Bomb training areas. Other climbing hold brands like Escape have developed their own power balls, and Rock Candy has developed a wood version. Even weight training and fitness retailers such as Rogue Fitness are getting in on the power ball trend; in fact Rogue was the anti-inspiration for Atomik’s extra-large Canon Bomb. “The massive complaint their users were saying to us was it felt like glass and they couldn’t hang on it,” Matys said. No other hold company is taking training as seriously as Atomik has, and it doesn’t look like they are getting bored of the idea yet. Matys told CBJ that they are planning to bring 12 new pairs of system/hang board holds to market this summer. “We have 50 other training designs coming out as well but we are taking our time to design this line right the first time,” he said. “Whether it be the up and comer chasing V16 or the forty-something that wants to stay in shape and not trash his fingers and shoulders. Atomik is helping make that happen.”

Hangar 18 Purchases Thresh Hold

threshold
The former Thresh Hold facility. Photo: Hangar 18.
As of July 1st, Los Angeles-based Hangar 18 has taken over the operation of Thresh Hold climbing gym in east Riverside, California, an hour east of downtown LA. The purchase of Thresh Hold brings Hangar 18 up to seven climbing facilities in southern California (they have an eighth location in San Clemente, CA slated to open later this year). Hangar already operates a climbing gym in the west part of Riverside, and this acquisition some pressure will be taken off of this very busy facility. Zach Shields, Owner of Hangar 18, which also owns Climb-It holds, told CBJ in an email interview, “It is a definite win-win for both locations.” Shields said that bringing in the new location would benefit members at both facilities. “I thought it would be a good addition to the Hangar 18 family,” he said. “The current members at the Riverside location will gain access to another gym nearby and the Thresh Hold members will have a lower monthly membership rate and will have access to all of the other gyms.” Doug Dickens, General Manager and Co-Owner of Thresh Hold, told CBJ that they decided to sell Thresh Hold because of differences between the company’s investors. “The goal [when Thresh Hold first opened] was to open multiple facilities in Southern California in order to capture the market and create a business that would last,” he said. “As the company grew we realized that the expectations of the owner/operators and the expectations of the owners/investors were not in line. After looking at multiple options to help align the goals of all parties involved, it became apparent that the best course of action was to part ways and sell the company.” The two Riverside facilities are separated by a mere 9 miles and have been in competition with each other since they both opened in 2008. Hangar 18 will take over all assets of Thresh Hold which includes 8,000 square feet of climbing surface, yoga room, fitness center and 30 ft tall rope walls. According to Dickens the sale of Thresh Hold was an asset purchase agreement. “Since Hangar 18 did not need the brand or operations the deal consisted of what was inside the facility, i.e. climbing walls, holds, fitness equipment as well as the membership agreements and data base,” said Dickens.  Currently there are no plans to change the current staff. Asked whether Hangar 18 plans to make any improvements to the new location, Shields said, “I have only been there once and I am sure we will make some changes to make it as nice as we can.”

Extended Family

Hangar 18 has a history of buying local climbing facilities. In 2012 Hangar bought Beach City Rock Gym in Hawthorne, CA and The Rock Gym in Long Beach, CA.; the following year they bought TruHold in Mission Viejo. With this acquisition Hangar 18 becomes the gym developer with the 2nd most climbing locations in the US, nipping at the heels of San Francisco-based Touchstone Climbing, which currently has nine locations in California. However, they are ranked 6th by the measure of total climbing surface with 64,400 sq. ft. of climbing (Touchstone has 117,260 total sq. ft.). As for Dickens, he plans to continue to work in the industry. He has created Beyond the Wall Consulting, which will focus on business operations and employee management. “My goal is to help climbing gym owners create a better business with strategic planning, employee management, and clear expectations and goals for their company,” Dickens said.