General Manager
About Tufas
Tufas Boulder Lounge is a 12,700 sq/ft bouldering only facility in the heart of South Kensington established in 2018 by local Philly climbers. Our mission is to foster a community centered around rock climbing in Philadelphia, with an inclusive space dedicated to climbing, fitness, and collaboration.
Job Overview
The General Manager plays an integral role at Tufas as a jack of all trades and pillar of reliability. This person is responsible for continuity between several areas of the business; staff management and policy and procedure, internal knowledge and operations , broad direction of programs, accurate marketing of the business on multiple platforms, internal communications, and maximizing business development. They are innovative and self-motivated, frequently proposing new ideas to drive growth and achieve organizational goals, executing these ideas to completion, and analyzing the outcomes to make future decisions.
Essential Responsibilities
Staff Management and Operations
- Manage the assistant manager, communications manager, assistant social media manager, welcome desk staff and other staff as needed.
- Ensures all policy and protocol are being followed
- Onboarding new staff, regular staff trainings and formal 6 month and 1 year evaluations of staff
- Manage and develop operations, policy, and protocol systems to support staff
Manage External Communications
- Social Media Management
- Graphic design
- Email marketing/messaging
- Photography and videography
- Maintain communication with Ambassadors, partnerships, organization leaders, members, and others as needed.
Manage Internal Communications
- Schedule quarterly staff meetings and social opportunities
- Keep internal channels updated when needed: slack, whiteboards, calendars
- Conduct yearly staff surveys to foster a collaborative working environment
Programming Management
- Develop and direct the broad structure of events at Tufas including: meetups, member nights, and seasonal events
- Oversee climbing and fitness programs and instructors
- Oversee ambassadors, partnerships, college clubs
Event Management
- Weekly, monthly, quarterly event generation and maintaining/improving existing events.
- Debrief and report on event with Founders
- Propose new ideas that align with industry and local trends
Membership Management
- Create New Membership campaigns
- Manage membership questions, promotions and cancellations
- Staff training on membership updates
Retail Management
- Manage Retail Inventory and audits
- Sales analysis
- Manage existing relationships with vendors and propose /implement new retail offerings
Manage Business development strategy & financial analysis
- Analyze financial metrics for the company and propose improvements and audits when needed, including retail items.
- Stay up to date with competing climbing gyms and strategize for differentiation and growth with improvements and audits.
- Develop and implement competitive strategies to strengthen Tufas brand identity.
- Monitor and evaluate effectiveness of communication channels
- Manage and develop additional philanthropic initiatives and community donations
- Annual membership satisfaction reporting
- Retail analysis and proposed changes to improve revenue
The General Manager reports to the founders of Tufas Boulder Lounge.
Required skills
- Competent understanding of the climbing industry news and trends.
- 2+ years experience in management role
- Outgoing and personable.
- Organized, able to multitask, Self-motivated.
Preferred Skills
- Bachelor’s degree in business, entrepreneurship, or a related field.
- 1 year experience in a role involving graphic design.
- 1 year experience in a social media role.
Hours and shift expectations
- 90/10 at Tufas/Home
- Mornings, nights, weekends, and willingness to fill emergency voids should be expected
Compensation & Benefits
- Competitive Annual salary ($45K-$55K for first year based on experience)
- Competitive Benefits, Health Care Stipend and PTO
- Professional development opportunities
- Free membership
- Unlimited free guest passes
- 30% off all retail
- Access to pro deals and industry discounts
